[International Business Linkage Organization] Japan's No.1 Live Commercer, Yan Yongjing, Appointed as Japan Special Advisor and Director of Taiwan/Malaysia Branches

The International Business Linkage Organization (Location: Minato-ku, Tokyo; Representative Director: Keisuke Matsuura; hereinafter 'the Organization') is pleased to announce that Mr. Yan Yongjing (EN YONGJING), Representative Director and CEO of S Holdings Co., Ltd. (Location: Shinagawa-ku, Tokyo; hereinafter 'S Holdings') and known as Japan's No.1 Live Commercer, has been appointed as 'Japan Special Advisor' and 'Taiwan Branch Director' and 'Malaysia Branch Director' of the Organization.

■ Background and Purpose of Appointment

The Organization operates with the mission of business matching between Japanese and overseas companies and supporting their entry into global markets.

Mr. Yan Yongjing has led S Holdings Co., Ltd. as its representative, while also establishing a solid position as 'Japan's No.1 Live Commercer' on platforms such as TikTok Live.

In 2025, he surpassed 350 million yen in monthly sales on TikTokShop and recorded 13,600 concurrent viewers, demonstrating his top-tier achievements and influence in live commerce in Japan.

With Mr. Yan's appointment to key positions in Japan, Taiwan, and Malaysia, the Organization will accelerate its goal of 'linking businesses' in Asia. Specifically, we will provide next-generation marketing strategies that combine the Organization's strong network in Asia with Mr. Yan's live commerce expertise to Japanese companies aiming for expansion into the Taiwan and Malaysia markets, and to overseas companies seeking to expand their share in the Japanese market.

■ Main Areas of Future Support

Moving forward, Mr. Yan, as Japan Special Advisor and Director of each branch, will primarily support member companies of the Organization in the following areas:

1. 'Practical' Promotion Support for Entry into Taiwan and Malaysia

By integrating the Organization's extensive network in Asia with Mr. Yan's live commerce expertise that 'resonates with local markets', as Taiwan/Malaysia Branch Director, he will formulate PR strategies that directly reach local consumers, guiding Japanese companies to successful overseas expansion.

2. Brand Awareness Expansion and Branding based on Japan's No.1 Expertise

For companies wishing to enter Japan from overseas, advice will be provided on how to achieve explosive recognition in the Japanese market. Leveraging the overwhelming communication power and know-how as Japan's No.1 Live Commercer, a 'fan-building type' Japan entry scheme will be constructed, without relying on traditional advertising methods.

3. Linking Regional Revitalization and International Export through Live Commerce

Japanese specialty products from across the country will be broadcast to the world through live commerce. Mr. Yan's expertise from his 'Regional Revitalization Project', on which he has focused, will be injected into the Organization's activities, strongly supporting the internationalization of regional economies.

■ Yan Yongjing Profile

Representative Director and CEO of S Holdings Co., Ltd. Yan Yongjing (EN YONGJING)

2010 [Origin of Entrepreneurship]:

Experienced in trade business related to Itokin. Subsequently, started an independent business with a single PC, launching a career as a business owner. Established S Holdings Co., Ltd.

2019-2020 [Leap as a Business Owner]:

Established ABITOKYO Co., Ltd. Rapidly grew a fashion brand on ZOZOTOWN to a monthly sales scale of 200 million yen. Simultaneously launched new businesses such as live commerce. Started 1899mall.

2023-2025 [Establishment of Position as Japan's No.1 Live Commercer]:

Fully entered TikTok Live. Monthly sales quickly exceeded 100 million yen, and in 2025, monthly sales on TikTokShop surpassed 350 million yen, recording 13,600 concurrent viewers. Solidified his influence as 'Japan's No.1 Live Commercer'.

2026 [Global Expansion and Appointment as Organization Executive]:

The live commercer agency 'S-LIVE JAPAN', which he operates, secured the top position in TikTok's official ranking (CAP certified) in Japan. Overseas live broadcasts from Korea achieved over 65 million yen in sales in 12 hours, demonstrating the potential of live commerce both domestically and internationally.

In April of the same year, he was appointed as 'Japan Special Advisor' and 'Taiwan Branch Director' and 'Malaysia Branch Director' of the Organization.

■ About S Holdings Co., Ltd.

With the vision of 'Creating the next generation of commerce', S Holdings develops EC business, live commerce business, and marketing support. Leveraging the real sales know-how cultivated by its representative, Yan Yongjing, as 'Japan's No.1 Live Commercer', it provides a unique marketing scheme optimized for the SNS era. It aims to build a next-generation distribution model not only for the domestic market but also with an eye on the Asian region.

[Company Overview]

Company Name: S Holdings Co., Ltd.

Representative: Representative Director and CEO Yan Yongjing

Location: Address: 4th floor, 3-5-11 Kamiōsaki, Shinagawa-ku, Tokyo

Business Activities: Live commerce business, EC site operation