Event Recruitment Service "Kokuchpro" Launches New "Targeting Advertising" Utilizing 1 Million Member Data ~Narrow Down by Genre and Region, Deliver from 1 Yen per Message~

Kokuchpro Co., Ltd. (Headquarters: Hidakagawa-cho, Hidaka-gun, Wakayama Prefecture; Representative Director: Kenji Ota) has launched a new advertising plan, "Targeting Advertising," for its event and seminar recruitment service "Kokuchpro." This new service allows organizers to narrow down targets by genre and prefecture, delivering event information only to highly interested users. Leveraging data from over 1 million registered members, it achieves highly precise recruitment at a low cost, starting from 1 yen per message.

■ Background: Increasing demand for efficient event recruitment

In the event and seminar market, the importance of "efficient recruitment" for organizers has increased due to online shifts and diversification of themes.

Traditional advertising methods often deliver messages regardless of interest, leading to issues such as:
・Unnecessary delivery costs
・Low accuracy in reaching targets

Against this backdrop, "Kokuchpro" has developed a new advertising plan to achieve more efficient and effective recruitment.

■ New Service Overview: "Targeting Advertising"

"Targeting Advertising" is an advertising menu that utilizes Kokuchpro's member data to deliver event information to users filtered by genre and region.

Since delivery is based on past event participation history (genre, prefecture), it enables a more precise approach compared to conventional mass-delivery advertising.

■ Main Features

1. Targeting delivery by genre and region

・Genres such as networking/social gatherings, business, money
・Area specification by prefecture
・Combination of both conditions is also possible

Enables delivery focused on highly interested users.

2. Two selectable delivery formats

・Event list targeting email (up to 5 items listed)
・Free text targeting email (appeal with free content)

Also supports announcements for external events.

3. Low-cost advertising delivery

Delivery unit price can be set from 1 yen per message.
Advertising can be placed with a small budget, suitable for test deliveries.

■ Estimated delivery scale (example by genre)

・Networking/Social gatherings: Approx. 108,000 people
・Welfare/Medical/Nursing care: Approx. 62,000 people
・Hobbies/Lifestyle: Approx. 60,000 people
・Education/Lesson planning: Approx. 44,000 people
・Coaching/Counseling: Approx. 37,000 people
・Business skills/Self-improvement: Approx. 33,000 people

・IT/Internet: Approx. 20,000 people

・Finance/Money: Approx. 18,000 people

*Delivery numbers vary depending on targeting conditions

■ Pricing structure

Basic fee + delivery unit price (per message billing)

【Basic fee】

40,000 yen (excl. tax)
→ Campaign price: 20,000 yen (excl. tax)
(For deliveries until the end of June 2026)

【Delivery unit price】
Genre specification: From 1 yen/message
Prefecture specification: From 2 yen/message

■ Future Development

Kokuchpro Co., Ltd. will continue to support event organizers in solving their recruitment challenges through the development of data-driven advertising products.

■ Service materials and inquiries

▼Service materials
https://www.kokuchpro.com/download/media/kokuchpro_targeting_v202604a.pdf

▼Inquiries
https://www.kokuchpro.com/contact/

■ Company Profile

Company Name: Kokuchpro Co., Ltd.
Location: 466-12 Takaie, Hidakagawa-cho, Hidaka-gun, Wakayama Prefecture
Established: October 2010
Representative Director: Kenji Ota
Business Activities: Operation of event recruitment platforms
　　　　　"Kokuchpro" https://www.kokuchpro.com/
　　　　　"Kokuchspace" https://www.kokuchspace.com/
URL: https://kokucheese.co.jp/

■ Contact Information

Kokuchpro Co., Ltd. Contact: Kenji Ota
E-mail: info@kokucheese.co.jp