Announcement Regarding Kokoro Kikaku Inc. Becoming an HIS Group Company

Kokoro Kikaku Inc., which operates the travel comfort brand "Tabine," announces its integration into the HIS Group, accelerating sales channel expansion and product development.
流通,旅行NQ 94/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 22:55
  • 🤖 AI Analyzed: June 2, 2026 at 12:56 (1502h 0m after Published)
Background and Purpose of Joining HIS Group In recent years, user experiences in travel and mobility have diversified, and there is a growing demand for "comfort" and "experiential value" beyond mere "movement." Particularly in scenarios involving long-distance travel and overnight stays, interest in products that enhance comfort has expanded. Kokoro Kikaku Inc. has been developing "Tabine," a product brand aimed at reducing stress during travel, under the concept of "maximizing performance upon arrival." Meanwhile, HIS, primarily focused on the travel business, possesses a diverse customer base and sales channels. Through this partnership, the aim is to integrate the assets of both companies, combining product development capabilities with sales power, to realize new value provision in the travel and mobility sector. Future Development and Growth Strategy Going forward, we will promote the following initiatives: ・Expansion of sales channels utilizing HIS's travel customer base ・Joint development of new products optimized for travel scenes ・Strengthening sales and wholesale not only online but also at airports, stations, and retail stores We aim to establish "Tabine" as a brand that enhances "performance upon arrival" by accelerating product development that improves user experience in various travel scenes such as movement, accommodation, and rest, and by strengthening wholesale to retailers, including discount stores. About the "Tabine" Brand "Tabine" is a product brand based on the concept of "maximizing performance upon arrival." Focusing on the physical burden and stress during long hours of travel, it offers products that combine functionality and portability, such as the Amazon bestseller* Tabine Neck Pillow, the Tabine Cushion which received significant attention on social media with its catchy phrase "Your bottom feels fluffy!", and related accessories. In the future, we will expand our product lineup to accommodate a wider range of travel scenarios and proceed with product development based on user experience. Currently, we are also promoting wholesale sales for corporations and partnerships with various sales partners. Through collaborations with retailers, we aim to further enhance brand recognition and create sales opportunities. Tabine Neck Pillow Tabine Butt Cushion Laundry Set *As of March 31, 2026 Company Profile Company Name: Kokoro Kikaku Inc. Representative: Reo Ueno Established: March 16, 2023 Email Address: shopify@kokoro-kikaku.co.jp URL: https://www.kokoro-kikaku.co.jp/

FAQ

What is the purpose of Kokoro Kikaku Inc. becoming an HIS group company?

To meet the diversifying user experiences and growing demand for comfort in travel and mobility, by integrating Tabine's product development capabilities with HIS's sales power to offer new value.

How will the "Tabine" brand be developed in the future?

It will expand sales channels utilizing HIS's travel customer base, jointly develop new products optimized for travel scenes, and strengthen sales online and in physical stores.

What are the main products of "Tabine"?

Tabine offers products that combine functionality and portability, such as the "Tabine Neck Pillow" and "Tabine Cushion" which reduce stress during long journeys, and related accessories.