From "Kokoroya" to the Future Beyond: "General Incorporated Association Psychological Counselor Support Organization" Launches on April 1st. Portal Site "Kokoro no Arikata Counseling (Trouble Counseling Portal Site)" Released on the Same Day.

Key facts

  • From "Kokoroya" to the Future Beyond: "General Incorporated Association Psychological Counselor Support Organization" Launches on April 1st. Portal Site "Kokoro no Arikata Counseling (Trouble Counseling Portal Site)" Released on the Same Day.
  • The "Kokoroya" brand rebrands as "General Incorporated Association Psychological Counselor Support Organization" and launches a new portal site on April 1st, aiming to make counseling an everyday option.
  • Source: PR Times
  • Date: April 1, 2026

Direct answer

The "Kokoroya" brand rebrands as "General Incorporated Association Psychological Counselor Support Organization" and launches a new portal site on April 1st, aiming to make counseling an everyday option.

Citation
From "Kokoroya" to the Future Beyond: "General Incorporated Association Psychological Counselor Support Organization" Launches on April 1st. Portal Site "Kokoro no Arikata Counseling (Trouble Counseling Portal Site)" Released on the Same Day. (April 1, 2026), PR Times
Source
PR Times
Date
April 1, 2026
The "Kokoroya" brand rebrands as "General Incorporated Association Psychological Counselor Support Organization" and launches a new portal site on April 1st, aiming to make counseling an everyday option.
メンタルヘルス,心理カウンセリングNQ 97/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 19:00
  • 🤖 AI Analyzed: June 2, 2026 at 12:57 (1481h 57m after Published)

Background of Organizational Restructuring: From Individual Support to Social Infrastructure

Our organization, which has operated as the "General Incorporated Association Kokoroya Counseling Association" until March 31, 2026, will change its name to the "General Incorporated Association Psychological Counselor Support Organization" and restart under a new system from April 1, 2026.

Building on the knowledge cultivated through our past activities to foster a "state of mind," we aim to construct a "sustainable mental infrastructure" that supports diverse counselors as an organization, rather than relying on a single charismatic figure or specific method, ensuring that clients can connect with counselors with peace of mind.

Launch of New Portal Site 'Kokoro no Arikata Counseling - Trouble Counseling Portal Site'

Accompanying the name change, we have launched a new portal site as a hub for information dissemination.

【Main Features of the Site】

"Anonymous Consultation Room" for sharing worries: Counselors respond to true feelings that cannot be told to anyone, such as those related to parent-child relationships, work, or human relationships. We aim to give back to society the experience of feeling lighter just by reading the responses.

Counselor Search that reveals "Personality": Not just qualifications and experience, but also visualizing the counselor's own aspirations and areas of expertise. This allows users to find the perfect "mental companion" for themselves.

Information Dissemination as a Third Place: We daily update columns and news that serve as a "third place" where one can be oneself, neither at home nor at work.

Message from the Representative Directors (Joint Statement)

"We want to make counseling more accessible and an everyday option. With this desire in our hearts, we have united under a new system of four representative directors and carried out this rebranding of the organization.

The portal site 'Kokoro no Arikata Counseling,' launched today, is the first step in that determination. In an increasingly complex modern society, we will continue to provide a reliable place where individuals can re-examine their 'state of mind' with a counselor, rather than bearing their worries alone."

【Organization Overview and Contact Information】

Organization Name: General Incorporated Association Psychological Counselor Support Organization (formerly: General Incorporated Association Kokoroya Counseling Association)

Date of Establishment: February 28, 2023

Date of Name Change: April 1, 2026

Official Website: https://www.kokoro-arikata.jp/

Business Activities: Training and support for psychological counselors, branding support, operation of portal sites

【Contact Information for this Matter】

General Incorporated Association Psychological Counselor Support Organization

Contact Person: Sachiyo Takahashi, Editor-in-Chief

Email Address: editor@kokoro-arikata.jp

FAQ

Why did "Kokoroya" change its name?

To move beyond reliance on a specific charisma or method, support diverse counselors, and build a sustainable mental health infrastructure.

What are the main features of the new portal site 'Kokoro no Arikata Counseling'?

It offers an "Anonymous Consultation Room" for professional advice, a counselor search based on personality, and columns as a "third place".

Who is this organization targeting?

It targets both individuals seeking help for their worries and aims to train and support psychological counselors.