We all put a little brake on eating, saying "I'm on a diet" or "It's too late at night." LOCALO Noodle, a low-carbohydrate, gluten-free noodle brand, was born to eliminate this daily "guilt" and allow people to truly enjoy their meals.

However, there are people in the world who face anxiety and hurdles with eating for entirely different reasons. Grand Bleu&Co., Inc. (CEO: Yasushi Aoki), in collaboration with Kokenawa Holdings, Inc. and the general incorporated association Cycle Stock, is launching a new form of social contribution. This is not just about selling products, but a project called "LOCALO Noodle 100,000 Servings Support Action" to deliver products to those who truly need food, and an experiential event called "Zero Guilt Cafeteria" where anyone can participate.

"We do this not to sell, but to deliver."

No compromises. Gently satisfying. What LOCALO truly wanted to do.

Thanks to your continued patronage, "LOCALO Noodle" has now surpassed a cumulative total of 400,000 servings sold.

As we reach this significant milestone, we reconsidered, "What can we do as the LOCALO Noodle brand for society?" The answer we arrived at was that delivering our products to those struggling with food-related issues and becoming a support for their daily lives is one of our essential missions.

Therefore, through the Cycle Stock system, we have decided to implement a project to deliver Localo Noodle to children's cafeterias, child welfare facilities, and single-parent households across the country.

What LOCALO Noodle values is a "guilt-free diet." Being able to enjoy delicious food without worrying about calories is a small happiness for us. However, when we change our perspective slightly, we see many families who face food insecurity due to economic or environmental reasons, unable to eat nutritious food or provide their children with filling meals.

The value of "gentle satisfaction" that we offer should also reach the tables of such people. We want to be a brand that continuously gives back to society, not just using profits for ourselves. We want to create a system for continuous delivery, not a one-off promotion or inventory clearance. With this strong desire, this project has begun. It's an initiative to share our deliciousness, which makes you want to try it, first with those who need it.

Understanding the "Gentle System" of "Cycle Stock"

Supporting this activity is the "Cycle Stock" system promoted by our collaborative partners, Kokenawa Holdings, Inc. and the general incorporated association Cycle Stock.

Many food manufacturers have products that lose their destination for reasons such as "approaching expiration date" or "package design change," even though there are no quality issues. Cycle Stock is a system that smoothly circulates (cycles) these safe and delicious foods to places where they are needed, such as children's cafeterias and single-parent households, instead of discarding them.

By utilizing this system, LOCALO Noodle can now be delivered in a way that brings the most joy, rather than simply being thrown away.

First Phase: Delivering "30,000 Servings" to a Total of 600 Organizations

This project envisions supporting a cumulative total of "100,000 servings." As a major first step, we will begin by distributing a total of 30,000 servings free of charge to non-profit organizations nationwide.

We plan to deliver 50 servings (1 set) per organization to a total of 600 organizations, including children's cafeterias, child welfare facilities, single-parent support groups, and food banks. The product cost will be completely free, and we aim for a design that allows for wider delivery to more locations without burden by asking each organization to cover only the actual shipping costs.

You can choose from 3 flavors. (200 cases each)

Comsommé Soup

A authentic Korean-style consommé soup with the rich flavor of slow-simmered beef bones and creamy depth.

[Allergens] Wheat, Milk, Beef, Soybeans

*Products containing shrimp, crab, and eggs are manufactured in the same factory.

Spicy Cod Roe Cream Sauce

A refined and mellow taste, combining the umami of spicy cod roe with the gentle richness of soy milk.

[Allergens] Wheat, Milk, Soybeans, Pork

*Products containing shrimp, crab, and eggs are manufactured in the same factory.

Truffle Cream Sauce

A rich and creamy sauce that maximizes the aromatic truffle flavor.

[Allergens] Milk, Soybeans, Chicken

*Products containing shrimp, crab, and wheat, and eggs are manufactured in the same factory.

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A "Zero Guilt Cafeteria" - A Delicious Way for Everyone to Participate in Support

To raise awareness of this activity among the general public and to create a real-life experience to expand the circle of support together, we will open "Zero Guilt Cafeteria by LOCALO."

On the day, we will offer a special experience where you can taste and compare several of LOCALO Noodle's exquisite special sauces.

Participation is by "voluntary donation." There is no set ticket price. If you feel "This was delicious" or "This activity is great," we ask for a donation from your heart.

The donations received will not be treated as profit. They will be fully and carefully utilized as funds for shipping costs when delivering to organizations nationwide in future food support efforts. The amount you enjoy eating will connect to a warm meal for someone else. Please experience this gentle cycle with us. This event is scheduled to be held from September onwards.

Message from the Organizer | Yasushi Aoki

Yasushi Aoki, Representative Director of Grand Bleu&Co., Inc. Promoting business creation that "transforms good things into a form that reaches people properly," centered on brand development, EC, and marketing domains. Leads the overall vision as the organizer of this project, "LOCALO Noodle 100,000 Servings Support Action."

We want LOCALO Noodle to be a brand that not only is delicious and healthy but also supports people who worry about their daily meals. This initiative is not about "distributing leftovers." It is a challenge to properly deliver valuable items to where they are needed and to make that circulation a normal, ongoing occurrence. We want to foster this new form of support with everyone, where eating deliciously and supporting someone are seamlessly connected.

We are very pleased to be able to give back to society in this way, expressing our gratitude to everyone who has supported LOCALO Noodle to achieve over 400,000 servings sold in one year. We will continue to strive to be a brand that supports everyone's "food" life.

[Application Outline for Supporting Organizations] LOCALO Noodle 100,000 Servings Support Action (First Phase)

Support Scale

30,000 servings (planned for 50 servings per organization x 600 organizations) *We envision a cumulative support of "100,000 servings" as a future expansion.

Target Organizations

Non-profit organizations nationwide, such as children's cafeterias, child welfare facilities, single-parent support groups, and food banks.

Provision Details

LOCALO special sauces (*consideration for additional noodles as an option), home-use recipe variations, message card from the representative.

Cost Burden

Product cost is provided completely free of charge. We ask that each organization bear only the actual shipping costs.

Application Period

Scheduled to begin accepting applications via a special form from mid-June 2026.

[Event Outline] Zero Guilt Cafeteria by LOCALO

Event Date

Scheduled for September 2026

Venue

Kanto Area Venue (planned *details will be announced later on the special website)

Main Contents

- Tasting and comparison experience of LOCALO Noodle's special sauces - Activity report and exhibition of the "LOCALO Noodle 100,000 Servings Support Action" - Message from Representative Yasushi Aoki and interaction with participants.

Participation Method

Advance reservation required (voluntary donation system)

Use of Donations

This event is not for profit. All goodwill received will be fully allocated as funds for logistics costs, etc., during future food support (e.g., utilizing Cycle Stock).

[Company Profile]

Grand Bleu&Co., Inc. Representative: Yasushi Aoki, Representative Director Business Activities: Brand development, EC business, marketing support, etc. Website: https://gbleu.co.jp/

Kokenawa Holdings, Inc. (Collaborative Partner) Representative: Yoshimune Kokenawa, Representative Director Business Activities: Infrastructure development and support businesses that solve social issues, including Cycle Stock, etc. Website: https://kokenawa.co.jp/company

General Incorporated Association Cycle Stock Representative Director: Ayane Mizumura Business Activities: Support site operation, food circulation support business, etc.

Website: https://cyclestock.or.jp/

[Contact Information for Inquiries] Kokenawa Holdings, Inc. Email: info@kokenawa.co.jp TEL: 052-990-2752 *Please contact us here for inquiries regarding this release, or from organizations seeking support.

FACT BOX

  • Source: PR TIMES
  • Category: 社会貢献