Support Kokenawa Group, sparked by their appearance on REAL VALUE.

Kokenawa Holdings Co., Ltd. (Nishi-ku, Nagoya City, Aichi Prefecture, Representative Director: Yoshimune Kokenawa) will be disseminating information to raise awareness of our activities to more people, following our appearance on the popular YouTube program "REAL VALUE," which was released today at 7 PM.

We have continued to create businesses that address social issues through initiatives such as the nationwide expansion of the disaster preparedness product "Poket Toilet" and the support circulation project "Cycle Stock." We hope that this appearance will not be a one-off event, but rather lead to your continued support in the form of donations, product purchases, and SNS followers.

First and foremost, we are a company that wants to solve social problems through "systems."

Kokenawa Group is not just a company that sells products. We are a social issue-solving venture company that identifies "problems" and "waste" in society and shapes mechanisms to solve them into businesses.

Disaster prevention, support, distribution, regional cooperation. The themes are not singular. But for us, they are all connected. We want to reduce someone's anxiety. We want to deliver necessary things to necessary people. We want to transform surplus goods and dormant goodwill into a form that truly lives. Our job is to make these aspirations into functional systems, not just end them as plans.

In the world, there are things that are lacking and things that are in surplus at the same time.

In Japan today, the relative poverty rate is 15.4% in 2021, and the child poverty rate is 11.5%, meaning that not a small number of people require support. On the other hand, Japan's food loss in fiscal year 2023 is 4.64 million tons. Of this, 2.31 million tons are from businesses and 2.33 million tons are from households. Usable and valuable items are lost without reaching their intended recipients. 

Every time I see this reality, I think:

"What society lacks is not just things themselves, but connecting mechanisms."

That is why we are fostering businesses that create circulation within society, not just selling or talking.

Poket Toilet is a disaster preparedness product where "buying means support."

One of our representative initiatives is the disaster preparedness product "Poket Toilet."

While water and food are often prioritized during disasters, the issue of toilets tends to be overlooked. However, in reality, sanitation is not the only concern; the excretory environment is a crucial theme that also relates to peace of mind and dignity in daily life. "Poket Toilet" was born from the desire to make such disaster preparedness issues a little more accessible. You don't have to overthink it; just prepare. Keep it for your family, for your company, for yourself. That small action leads to great peace of mind.

And this time, we strongly hope that those who have learned about us through the program will pick up this product.

Buying it is a preparation, and at the same time, it is also support for us. We want to expand this model even further.

Cycle Stock: An initiative where "donations transform into systems."

Another major challenge is the general incorporated association Cycle Stock.

In society, there are people who need support. However, their voices are often hard to see and hard to reach. On the other hand, within companies and society, there are still resources and a willingness to help that can be utilized. Cycle Stock is an initiative to connect these two.

What we aim for is not one-off support, but a system where support continues. If donations are gathered, we can move forward with activities to deliver necessary supplies and support to those who need them. We believe the meaning of this activity lies in transforming someone's goodwill into a form that leads to continuous support, rather than ending it on the spot.

Why we are asking for your support now.

Many people will learn about our existence for the first time through our appearance on REAL VALUE. That is precisely why we want to make a proper request now.

We are not yet a large corporation.

But we are a venture company seriously trying to make what society needs into a business. Instead of just talking about ideals, we are moving forward by creating products, delivering them, operating systems, and testing them in the field.

These challenges grow stronger as more people support us.

Your donations.
Your product purchases.
Your sharing by following us on SNS.

Each of these is a truly great source of strength for us.

Please support us in these three ways.

If you sympathize with our activities, we would be delighted if you could support us in one of the following ways:

1. Support by donating

Your donation will empower us to expand support systems through Cycle Stock activities.
〔https://square.link/u/uvkO5kLn〕

2. Support by purchasing Poket Toilet

This supports our business directly while making disaster preparedness more accessible.
〔https://pocketoilet.com/〕

3. Support by following us on SNS

Connecting with us on X or Instagram is also a great form of support. By learning about our activities and philosophy, and by spreading the word, it will lead to new encounters and support. I will also be posting gradually.

〔X:https://x.com/kokenawa〕
〔Instagram:https://www.instagram.com/yoshinori.kokenawa/〕

Finally

Kokenawa Group will continue to create "stories and systems for society."

Disaster prevention, support, and connections with local communities cannot be achieved overnight. That is why we want to move forward steadily, step by step, together with those who support us.

If our appearance on the program at 7 PM today sparked even a little interest, please get to know us. And if possible, please support us. Your support will drive our next challenges!