[Facing the 'Reiwa Rice Crisis' Seriously] Yakiniku Kojima Plants Rice with 30 Staff for 'Freshly Cooked Rice' - 'Kojima Rice' Project Launched!

Key facts

  • [Facing the 'Reiwa Rice Crisis' Seriously] Yakiniku Kojima Plants Rice with 30 Staff for 'Freshly Cooked Rice' - 'Kojima Rice' Project Launched!
  • The Yakiniku Kojima group has launched its own brand rice project, 'Kojima Rice.' On May 21, a total of 30 people, including the CEO and staff, participated in rice planting at a partner farm in Shiga Prefecture. In response to the increasing demand for rice due to store expansion, the company positions this as an initiative to create the future together with farmers rather than just purchasing. Future plans include rice harvesting events and promoting Japanese rice culture overseas.
  • Source: PR Times
  • Date: May 27, 2026

Direct answer

The Yakiniku Kojima group has launched its own brand rice project, 'Kojima Rice.' On May 21, a total of 30 people, including the CEO and staff, participated in rice planting at a partner farm in Shiga Prefecture. In response to the increasing demand for rice due to store expansion, the company positions this as an initiative to create the future together with farmers rather than just purchasing. Future plans include rice harvesting events and promoting Japanese rice culture overseas.

Citation
[Facing the 'Reiwa Rice Crisis' Seriously] Yakiniku Kojima Plants Rice with 30 Staff for 'Freshly Cooked Rice' - 'Kojima Rice' Project Launched! (May 27, 2026), PR Times
Source
PR Times
Date
May 27, 2026
The Yakiniku Kojima group has launched its own brand rice project, 'Kojima Rice.' On May 21, a total of 30 people, including the CEO and staff, participated in rice planting at a partner farm in Shiga Prefecture. In response to the increasing demand for rice due to store expansion, the company positions this as an initiative to create the future together with farmers rather than just purchasing. Future plans include rice harvesting events and promoting Japanese rice culture overseas.
businessNQ 52/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 27, 2026 at 10:00
  • 🔍 Collected: May 31, 2026 at 23:02 (109h 2m after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 05:14 (30h 11m after Collected)
The Yakiniku Kojima group (Kojima Co., Ltd. / Headquarters: Fujiidera City, Osaka Prefecture), which operates 21 stores nationwide as a 'yakiniku restaurant that even butchers visit' with 48 years of history, has officially launched its own brand rice project, 'Kojima Rice.' On May 21, 2026, a total of 30 people, including Representative Yuta Kojima, participated in rice planting at a partner farm's paddy field in Shiga Prefecture as the company's first internal event. Since its founding, Yakiniku Kojima has been serious about 'the best rice for yakiniku.' Using high-pressure gas cooking in giant rice pots (or clay pots in some stores), they select only first-grade rice and serve it freshly cooked every hour. Along with their famous skirt steak and Kuroge Wagyu beef hamburger steak, 'freshly cooked rice' is a signature product with a 99.9% order rate. That is why we chose to create the future together with farmers, rather than just 'purchasing' it.

FAQ

What is the goal of Yakiniku Kojima's rice project?

To collaborate with farmers to preserve food culture and pursue the best rice for yakiniku.

What are the key facts in this article?

The Yakiniku Kojima group has launched its own brand rice project, 'Kojima Rice.' On May 21, a total of 30 people, including the CEO and staff, participated in rice planting at a partner farm in Shiga Prefecture. In response to the increasing demand for rice due to store expansion, the company positions this as an initiative to create the future together with farmers rather than just purchasing. Future plans include rice harvesting events and promoting Japanese rice culture overseas.

What is the direct answer?

The Yakiniku Kojima group has launched its own brand rice project, 'Kojima Rice.' On May 21, a total of 30 people, including the CEO and staff, participated in rice planting at a partner farm in Shiga Prefecture. In response to the increasing demand for rice due to store expansion, the company positions this as an initiative to create the future together with farmers rather than just purchasing. Future plans include rice harvesting events and promoting Japanese rice culture overseas.

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