~A Gentle Breeze Blows Towards Me.~ New Cosmetics Brand 'ifoo' Produced by Hair & Makeup Artist Keiko Chigira Launches April 23, 2026, Exclusively on Official Online Shops.
Koji Honpo is launching a new cosmetics brand, 'ifoo,' produced by renowned makeup artist Keiko Chigira and featuring Erika Mori as the model, exclusively online starting April 23, 2026.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 20:26 (224h 55m after Collected)
Koji Honpo Co., Ltd. (Taito-ku, Tokyo; CEO: Yoshinori Kobayashi) will launch a total of 14 makeup series from the new cosmetics brand 'ifoo', produced by hair and makeup artist Keiko Chigira—who holds the immense trust of numerous actresses and models—on the Koji Honpo official online shops (Rakuten, Amazon, Qoo10) starting Thursday, April 23, 2026.
Erika Mori has been appointed as the image model to embody the worldview of ifoo, expressing a "euphoric beauty."
## What is the New Brand 'ifoo'?
Based on Keiko Chigira's extensive experience and solid track record, the new cosmetics brand 'ifoo' proposes makeup that "brings out the inherent charm of the person and brings euphoria." The brand name 'ifoo' encapsulates the thoughts Keiko Chigira has nurtured over many years, expressing her wish to face each individual's uniqueness through makeup and bring positive change and euphoria to their daily lives.
As a cosmetics brand that supports a daily life where you shine like yourself sparked by makeup, we will propose products that blow a new breeze into the cosmetics industry.
## Thoughts Embedded in ifoo
**ifoo**
That moment of putting on makeup in the morning.
Like a pleasant breeze that gently pushes my back to get closer to the person I want to be...
**if...**
"What if..."
Like a ray of hope that makes the self I've envisioned come true...
I want it to be that kind of makeup brand.
Lightly, casually...
Bringing out the beauty in every single person.
The name ifoo carries these thoughts.
**Keiko Chigira**
## Product Overview
~ifoo Makeup Series Total 14 Types~
- ifoo Fix Foundation, 3 types in total, ¥3,300 (tax included)
A single swipe for poreless...
Erika Mori has been appointed as the image model to embody the worldview of ifoo, expressing a "euphoric beauty."
## What is the New Brand 'ifoo'?
Based on Keiko Chigira's extensive experience and solid track record, the new cosmetics brand 'ifoo' proposes makeup that "brings out the inherent charm of the person and brings euphoria." The brand name 'ifoo' encapsulates the thoughts Keiko Chigira has nurtured over many years, expressing her wish to face each individual's uniqueness through makeup and bring positive change and euphoria to their daily lives.
As a cosmetics brand that supports a daily life where you shine like yourself sparked by makeup, we will propose products that blow a new breeze into the cosmetics industry.
## Thoughts Embedded in ifoo
**ifoo**
That moment of putting on makeup in the morning.
Like a pleasant breeze that gently pushes my back to get closer to the person I want to be...
**if...**
"What if..."
Like a ray of hope that makes the self I've envisioned come true...
I want it to be that kind of makeup brand.
Lightly, casually...
Bringing out the beauty in every single person.
The name ifoo carries these thoughts.
**Keiko Chigira**
## Product Overview
~ifoo Makeup Series Total 14 Types~
- ifoo Fix Foundation, 3 types in total, ¥3,300 (tax included)
A single swipe for poreless...