[Replenish Salt with Koikeya Snacks in the Hot Summer!] Supporting the 'Heatstroke Prevention Call-out Project' Again This Year! Limited Edition Packages Released

Koikeya Co., Ltd. is supporting the 'Heatstroke Prevention Call-out Project: Let's Take a Cool Break,' a public-private initiative, by releasing limited edition packages with the project logo for its sour potato chip brand 'Suppa Mucho' and 'Pure Potato Sriracha Sauce' nationwide from June 1 to July 25, 2026. Summer is a season when appetite tends to decline, and salt and citric acid are said to be effective against heatstroke. 'Suppa Mucho' has high demand in summer, and its affinity with the project has led to this collaboration again this year. This year, 'Pure Potato Sriracha Sauce' has been added to the lineup to help raise awareness for heatstroke prevention during the long, hot summer.