[This year features '100% Kyushu-grown new potatoes' freshly fried potato chips!] Koikeya x Hobonichi 'Freshly Fried Hobonichi Direct Delivery' returns as a popular event-exclusive series!

Koikeya Co., Ltd. (President: Akira Sato) is collaborating with Hobonichi Co., Ltd., which operates the website 'Hobonichi' led by copywriter Shigesato Itoi, to sell 'Freshly Fried Hobonichi Direct Delivery' exclusively at the 'Seikatsu no Tanoshimi-ten 2026' event held from June 1 (Mon) to June 7 (Sun), 2026.

Under the theme of 'enriching life through food,' Koikeya aims to create products that are close to daily life and meet customer needs. 'Seikatsu no Tanoshimi-ten' is a 'content festival' centered on shopping, created by Hobonichi together with various companies and artists. Koikeya participates in this event, feeling that the excitement of the festival and the natural, warm, handmade feel align with the values Koikeya wants to provide to its customers.

'Freshly Fried Hobonichi Direct Delivery' is a product planned and developed by Koikeya and Hobonichi specifically for this event. We deliver freshly fried potato chips, fried at the factory just before the event, in original Hobonichi packaging.

Furthermore, for this fourth edition, we are using 100% 'Kyushu-grown new potatoes' to ensure the 'freshly fried taste' is even better than ever. We have prepared three flavors that are easy for those who don't usually eat potato chips to try, and can be enjoyed by parents and children alike.

- 'Freshly Fried Hobonichi Direct Delivery: Potato and Salt Set'
The classic 'Potato Chips: Potato and Salt' returns freshly fried. Since Koikeya is famous for 'Nori-Shio' (seaweed and salt), we have included high-quality 'Suji-Aonori' (green seaweed) powder as an add-on. You can enjoy a 'special Nori-Shio' flavor by adding it.

- 'Freshly Fried Hobonichi Direct Delivery: Refreshing Plum Set'
The flavor of 'Suppa-Mocho Chips: Refreshing Plum,' characterized by the soft acidity and sweetness of plum, makes its first appearance in this series. We have included 'Katsuobushi' (dried bonito) powder as an add-on. It is a refreshing Japanese-style flavor perfect for the hot summer.

- 'Freshly Fried Hobonichi Direct Delivery: Surprising! Salt-Free'
A new product highly recommended by Shigesato Itoi! We used no salt at all for seasoning, bringing out the original taste of the potatoes to the maximum by utilizing the umami of kelp. You can enjoy a surprising deliciousness. *This item is sold individually as a single bag and does not come with additional powder.

In addition, the design features the 'Seikatsu no Tanoshimi-ten' official mascot 'Hobo-Toridori,' illustrated by illustrator Aki Kondo. It was specially drawn for this product again.

'Seikatsu no Tanoshimi-ten 2026' is an event where you can find things you can only meet and taste here. Please come and visit the venue!