A Once-a-Year Early Summer Luxury: Enjoying Shizuoka-Grown 'New Mikatahara Danshaku' - 'Mikatahara Danshaku Potato Chips Light Salt/Seaweed Salt' to be Sold on Koikeya Online Shop from May 21
Koikeya will release 'Mikatahara Danshaku Potato Chips' made with 100% high-end brand 'Mikatahara' potatoes from Shizuoka, exclusively on its online shop starting May 21. Utilizing expertise to process these starch-rich rare potatoes, the product offers a peak early-summer seasonal flavor.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 22:00
- 🔍 Collected: May 21, 2026 at 13:31
- 🤖 AI Analyzed: May 21, 2026 at 13:52 (20 min after Collected)
## Overview
Koikeya Co., Ltd. (President: Akira Sato), with the full cooperation of the Topia Hamamatsu Agricultural Cooperative, will launch 'Mikatahara Danshaku Potato Chips Light Salt' and 'Mikatahara Danshaku Potato Chips Seaweed Salt,' made from 100% Shizuoka-grown 'Mikatahara Potatoes,' on the Koikeya online shop starting Thursday, May 21, 2026.
## Background and Commitment
Since the release of 'Potato Chips Seaweed Salt' in 1962, Koikeya has been committed to using 100% domestic potatoes. In pursuit of the ultimate snack, they reached the 'Mikatahara Potato,' a top-tier brand grown in the limited lands of Hamamatsu, Shizuoka, which is in season from May to July.
'Mikatahara Potatoes' are known as 'top-tier Danshaku' (Baron potatoes), grown with passion in the rich, mineral-dense red soil of the Mikatahara Plateau, which boasts some of the highest sunshine hours in Japan. Due to their high starch content, heat control during frying is extremely difficult, making them considered hard to commercialize as potato chips. By utilizing their years of expertise, Koikeya successfully maximized the rich sweetness and umami of these potatoes and began sales in 2019.
## Product Features
This product is part of Koikeya's special annual lineup, delivering the best ingredients harvested at their peak. It processes rare 'new potatoes' harvested only during a brief period in early summer, capturing peak freshness and a translucent, high-quality appearance in every bag.
Seasoning is kept simple to highlight the natural flavor of the ingredients:
- Light Salt: Accentuates the sweetness of the 'Mikatahara Potatoes.'
- Seaweed Salt: The rich aroma of the sea enhances the umami of the ingredients.
## About Mikatahara Potatoes
These high-end brand potatoes are characterized by their moist, fluffy texture and rich sweetness. Known as the first arrival of new Baron potatoes, they are one of the most highly valued potato brands in the market.
## Product Summary
- Product Name: 'Mikatahara Danshaku Potato Chips Light Salt' / 'Mikatahara Danshaku Potato Chips Seaweed Salt'
- Content: 1 box, 6 bags (70g/bag)
- Price: 1 box - 1,684 yen (tax included); Tasting Set - 3,198 yen (tax included)
- Sales Start: Thursday, May 21, 2026, 12:00 PM
- Sales Channel: Koikeya Online Shop (https://www.koikeya-online.jp/shop/lp/mikatahara.aspx)
Koikeya Co., Ltd. (President: Akira Sato), with the full cooperation of the Topia Hamamatsu Agricultural Cooperative, will launch 'Mikatahara Danshaku Potato Chips Light Salt' and 'Mikatahara Danshaku Potato Chips Seaweed Salt,' made from 100% Shizuoka-grown 'Mikatahara Potatoes,' on the Koikeya online shop starting Thursday, May 21, 2026.
## Background and Commitment
Since the release of 'Potato Chips Seaweed Salt' in 1962, Koikeya has been committed to using 100% domestic potatoes. In pursuit of the ultimate snack, they reached the 'Mikatahara Potato,' a top-tier brand grown in the limited lands of Hamamatsu, Shizuoka, which is in season from May to July.
'Mikatahara Potatoes' are known as 'top-tier Danshaku' (Baron potatoes), grown with passion in the rich, mineral-dense red soil of the Mikatahara Plateau, which boasts some of the highest sunshine hours in Japan. Due to their high starch content, heat control during frying is extremely difficult, making them considered hard to commercialize as potato chips. By utilizing their years of expertise, Koikeya successfully maximized the rich sweetness and umami of these potatoes and began sales in 2019.
## Product Features
This product is part of Koikeya's special annual lineup, delivering the best ingredients harvested at their peak. It processes rare 'new potatoes' harvested only during a brief period in early summer, capturing peak freshness and a translucent, high-quality appearance in every bag.
Seasoning is kept simple to highlight the natural flavor of the ingredients:
- Light Salt: Accentuates the sweetness of the 'Mikatahara Potatoes.'
- Seaweed Salt: The rich aroma of the sea enhances the umami of the ingredients.
## About Mikatahara Potatoes
These high-end brand potatoes are characterized by their moist, fluffy texture and rich sweetness. Known as the first arrival of new Baron potatoes, they are one of the most highly valued potato brands in the market.
## Product Summary
- Product Name: 'Mikatahara Danshaku Potato Chips Light Salt' / 'Mikatahara Danshaku Potato Chips Seaweed Salt'
- Content: 1 box, 6 bags (70g/bag)
- Price: 1 box - 1,684 yen (tax included); Tasting Set - 3,198 yen (tax included)
- Sales Start: Thursday, May 21, 2026, 12:00 PM
- Sales Channel: Koikeya Online Shop (https://www.koikeya-online.jp/shop/lp/mikatahara.aspx)
FAQ
When are Mikatahara potato chips available for sale?
They will be sold on the Koikeya online shop starting at 12:00 PM on May 21, 2026.
Why are Mikatahara potatoes difficult to process?
Because they are very rich in starch, which makes controlling the heat during frying extremely delicate and difficult.
What flavors are available?
There are two flavors: 'Light Salt' and 'Seaweed Salt,' and a comparison set is also available.