【Delicious on their own or in recipes!】 Enjoy them in various settings: Whole-corn tortilla chips "Itsudemo Chuck Tortilla Chips Salt Flavor" to be renewed on April 6

Koikeya Co., Ltd. (President: Akira Sato) will renew and launch "Itsudemo Chuck Tortilla Chips Salt Flavor"—a tortilla chip product in a large, resealable standing pouch that can be used for various dishes such as salad toppings and dips—nationwide across all channels on Monday, April 6, 2026.

In recent years, as health consciousness continues to rise, "Itsudemo Chuck Tortilla Chips Salt Flavor" has gained strong support for its healthy image, which sets it apart from other snacks, and its versatility in various dining situations. To further solidify the brand's position in the market, this renewal involves reviewing the blending ratio of the raw corn. This has enhanced the aroma of the dough while achieving a cleaner aftertaste and improved melt-in-the-mouth texture. By adopting a simple salt flavor that allows the natural sweetness and savory taste of the corn to shine through, the product has been crafted to satisfy even health-conscious customers.

While delicious on their own, these chips are a versatile item that fits into any daily dining scene, catering to both health-conscious and convenience-oriented lifestyles. They can be used as a base for dips, a salad topping, or as an ingredient in authentic dishes like taco rice and nachos.

Furthermore, the packaging features a resealable standing pouch, making it convenient for storage and allowing you to eat them anytime, anywhere. The design maintains the graphical representation of "salad toppings" while adding an image of dip sauce, resulting in a refreshed look that intuitively conveys how "delicious" they are.

Beyond enjoying them as a snack, we invite you to use this product in various settings and enjoy a new, easy, and fun "cooking" experience.

【Product Overview】 ■ Product Name / Content "Itsudemo Chuck Tortilla Chips Salt Flavor" / 120g

Price Open price

Launch Date / Sales Channels Monday, April 6, 2026 / Nationwide, all channels

Brand Site *Scheduled to be updated on Monday, April 6, 2026, at 10:00 AM (URL) https://itsudemo.koikeya.co.jp/

【Contact for General Inquiries】 Koikeya Co., Ltd. Customer Center Tel. 0120-941-751 Reception: Monday–Friday 9:00–17:00 (Excluding holidays)