Koikeya's Polinky Snack Series Renewed on April 13, 2026, with New Merchandise Campaign

Koikeya Co., Ltd. will release renewed versions of its Polinky snack series, including "Polinky Light Corn," "Polinky Mentaiko Flavor," and "Polinky Shrimp Salt," across all national channels on April 13, 2026. The Polinky brand, established in 1990, is celebrating its 36th anniversary. The renewal introduces a new catchphrase, "crispy airy texture," and updated packaging to highlight the product's characteristics. The "Polinky Shrimp Salt" flavor, previously launched in July 2025 as "Crispy Shrimp Polinky Shrimp Salt," has been enhanced in taste and texture. Concurrently, Koikeya will launch new "Polinky Knapsack (Paul)" merchandise for 1,580 yen (tax included) and re-release "Polinky Ball Chain Mascots" (Jan, Paul, Bell) for 1,480 yen each (tax included) on its online shop, also starting April 13, 2026. These merchandise items are available via pre-order, with deliveries expected from late May and June, respectively. A campaign celebrating the Polinky renewal is also being conducted.