Recording the Highest Sales in Brand History! The Unstoppable 'Pure Potato' Introduces a Talked-About 'Sour and Spicy' New Standard: 'Pure Potato Sriracha Sauce' ~ A Campaign to Win a 'Pure Potato' Assortment Also Begins ~
Koikeya Co., Ltd. will release 'Pure Potato Sriracha Sauce', a new regular product featuring an addictive sour and spicy flavor, nationwide on April 6, 2026.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 20:00
- 🔍 Collected: April 6, 2026 at 11:31
- 🤖 AI Analyzed: April 21, 2026 at 02:07 (350h 36m after Collected)
Koikeya Co., Ltd. (President: Akira Sato) will launch a new product, 'Pure Potato Sriracha Sauce', from its 'Pure Potato' brand—a line of potato chips made by thickly slicing 100% domestic fresh potatoes and frying them to a highly aromatic finish. This new product, which reproduces the talked-about chili sauce originating from Thailand and features an addictive 'sour and spicy' taste, will be released nationwide across all channels on Monday, April 6, 2026.
'Pure Potato', which was reborn in August 2025 under the new concept of 'thick-cut French fries with deep umami', has been patronized by even more customers since its renewal. Based on post-renewal performance, it has recorded the highest sales in the brand's history since its launch in 2018.
*Intage SRI+ All business formats, September 2018 - September 2025 estimated sales value
In recent years, amid growing interest in stimulating and addictive flavors, the 'sour and spicy' flavor combining spiciness and sourness has been attracting attention. The Thai-born chili sauce 'Sriracha Sauce' is characterized by a deep flavor that adds garlic umami and chili spiciness, along with sourness and sweetness. It is one of the condiments gaining high attention domestically, with major seasoning manufacturers and restaurant chains advancing product development.
Upon the release of 'Pure Potato Oni no Utage: A Spiciness Even Demons Hooked On - Sriracha Sauce' in October 2025, it attracted interest from new customers who had never eaten Pure Potato before, and was highly praised mainly by those who prefer strong flavors and spiciness. Furthermore, receiving numerous requests for continuous sales such as 'Please sell it as a standard product' and 'I want to eat it again', it was decided to add it to the lineup this time.
This product is characterized by the 'sour and spicy' taste of Sriracha sauce, an addictive flavor that well-balances the spiciness of chili peppers, the umami of garlic, and a subtle sweetness and sourness. By finishing it with a seasoning that goes well with the thickly sliced domestic potatoes, you can enjoy a satisfying eating response and an addictive deliciousness.
The package features a vivid green background with an appetizing design of the brand's iconic fluffy potato intertwined with bright red Sriracha sauce. In addition to the Sriracha sauce bottle, graphics of chili peppers and garlic intuitively express the rich spiciness and umami. It is a finish truly worthy of being called the new standard of Pure Potato, fusing the umami of 100% domestic potatoes with the currently trending 'sour and spicy' taste.
Going forward, the 'Pure Potato' brand will continue to deliver 'addictive deliciousness' to customers by proposing the original deliciousness of ingredients and new flavors.
[Product Overview]
- Product Name/Content: 'Pure Potato Sriracha Sauce' / 52g
- Price: Open price
- Release Date/Sales Destination: Monday, April 6, 2026 / Nationwide, all channels
- Brand Site: https://purepotato.koikeya.co.jp/
A Sour and Spicy New Standard! Pure Potato Sriracha Sauce Present Campaign
'Pure Potato', which was reborn in August 2025 under the new concept of 'thick-cut French fries with deep umami', has been patronized by even more customers since its renewal. Based on post-renewal performance, it has recorded the highest sales in the brand's history since its launch in 2018.
*Intage SRI+ All business formats, September 2018 - September 2025 estimated sales value
In recent years, amid growing interest in stimulating and addictive flavors, the 'sour and spicy' flavor combining spiciness and sourness has been attracting attention. The Thai-born chili sauce 'Sriracha Sauce' is characterized by a deep flavor that adds garlic umami and chili spiciness, along with sourness and sweetness. It is one of the condiments gaining high attention domestically, with major seasoning manufacturers and restaurant chains advancing product development.
Upon the release of 'Pure Potato Oni no Utage: A Spiciness Even Demons Hooked On - Sriracha Sauce' in October 2025, it attracted interest from new customers who had never eaten Pure Potato before, and was highly praised mainly by those who prefer strong flavors and spiciness. Furthermore, receiving numerous requests for continuous sales such as 'Please sell it as a standard product' and 'I want to eat it again', it was decided to add it to the lineup this time.
This product is characterized by the 'sour and spicy' taste of Sriracha sauce, an addictive flavor that well-balances the spiciness of chili peppers, the umami of garlic, and a subtle sweetness and sourness. By finishing it with a seasoning that goes well with the thickly sliced domestic potatoes, you can enjoy a satisfying eating response and an addictive deliciousness.
The package features a vivid green background with an appetizing design of the brand's iconic fluffy potato intertwined with bright red Sriracha sauce. In addition to the Sriracha sauce bottle, graphics of chili peppers and garlic intuitively express the rich spiciness and umami. It is a finish truly worthy of being called the new standard of Pure Potato, fusing the umami of 100% domestic potatoes with the currently trending 'sour and spicy' taste.
Going forward, the 'Pure Potato' brand will continue to deliver 'addictive deliciousness' to customers by proposing the original deliciousness of ingredients and new flavors.
[Product Overview]
- Product Name/Content: 'Pure Potato Sriracha Sauce' / 52g
- Price: Open price
- Release Date/Sales Destination: Monday, April 6, 2026 / Nationwide, all channels
- Brand Site: https://purepotato.koikeya.co.jp/
A Sour and Spicy New Standard! Pure Potato Sriracha Sauce Present Campaign