Experiential Art Event "Ocha Maruke" to be Held on June 20th and 21st, Engaging All Five Senses

Shizuoka-based brand koigoromo will host "Ocha Maruke," an experiential event proposing new ways to enjoy tea, on Saturday, June 20th and Sunday, June 21st, 2026. This event is an art experience where visitors can engage all five senses to appreciate the charm of tea, going beyond just "drinking," through theater, performances, and workshops. The venue will be adorned with tea-themed artworks and decorations, allowing visitors to immerse themselves in a world of tea. Through diverse content such as theatrical performances, performances by high school students, and interactions with creators, the event aims to promote new values that integrate tea into daily life as an art form. [Instagram Account @o_cha.maruke] Event Flyer This year's theme is "Journey"! The motif is a "tea box" to experience the world of tea. "Ocha Maruke" is an event where you can experience the charm of tea as art, going beyond just "drinking." The venue will be decorated with tea-themed artworks and ornaments, creating a space where visitors are "enveloped in tea." As main content, there will be a theatrical performance whose story unfolds from koigoromo's tenugui (hand towel), and high school students will perform in tea-patterned costumes. Additionally, a market where visitors can directly interact with creators and producers, as well as tea tasting and workshops, are planned. As the name "Maruke" suggests, meaning "full of" or "covered in" in the dialect of Kanaya district, Shimada City, Shizuoka Prefecture, it is a homely and creative event where the entire venue allows visitors to immerse themselves in the charm of tea. [Event Outline] Event Name: Ocha Maruke Vol.6 Dates: Saturday, June 20th and Sunday, June 21st, 2026, from 10:00 AM to 4:00 PM on both days. Venue: Kanawell (Address: 3400 Kanayadaikancho, Shimada City, Shizuoka Prefecture, 428-0012) Event Details: Instagram Account @o_cha.maruke Special Project Fusing Tea x Theater and Fashion Tea and Theater Fusion Project As a highlight of this event, expressive content with a tea theme will be presented. On June 20th, a theatrical performance titled "Ichimai Ichie ~A Story Woven by Tea-Patterned Tenugui~," whose story originates from koigoromo's tenugui, will be staged. Fused with the direction of Art Hikari, it is a stage where the world of tea can be experienced with all five senses through words and physical expression. Workshop Showing The following day, June 21st, a performance will be held where local high school students will showcase their newly created tea-patterned costumes. This will be a new platform for expression where local youth sensibility and tea culture intersect. In both cases, visitors can deeply savor the charm of tea by "watching and feeling" in these special projects. On the first day, a special lecture to experience the world of tea: a dramatic reading "Ichimai Ichie ~A Story Woven by Tea-Patterned Tenugui~" will be held! On the first day of the event, a special performance with a "tea" theme will be held. The theatrical performance "Ichimai Ichie ~A Story Woven by Tea-Patterned Tenugui~," originating from koigoromo's tenugui, will be staged, delivering a fantastical performance fused with Art Hikari's direction. Through words and physical expression, it offers content where the depth and breadth of tea can be experienced with all five senses. Admission is free and donation-based, making it an open space for anyone to easily participate. Through a performance linked to the overall atmosphere of the venue, visitors can enjoy an immersive experience as if "entering into the tea." [Dramatic Reading "Ichimai Ichie ~A Story Woven by Tea-Patterned Tenugui~"] Date and Time: Saturday, June 20th, 2026, performance starts at 3:00 PM Venue: Kanawell Kenko Room Admission Free (Donation-based) Theater Group Art Hikari Spinning the history of tea in Ikumi, the birthplace of tea. Centered around director Kyoko Nakata and actor Masaki Sugiyama, they continue workshop and performance activities in various locations such as theaters, former tea factories, shrines and temples, historical sites, and restaurants. Their activities aim to promote and develop theater/performing arts and contribute to regional revitalization through theater. Theater Group Art Hikari: Actor Masaki Sugiyama, Director Kyoko Nakata High School Students Showcase New Tea-Patterned Costumes in a Workshop Showing! At this event, a "Workshop Showing" by local high school students will be held. They will perform in front of visitors, wearing newly created tea-patterned costumes. It is structured as a "showcasing experience" incorporating physical expression and direction, offering content where the charm of tea can be visually and sensually enjoyed. By fusing youthful sensibility and local culture, it creates new expressive value for tea. Admission is free, and it is a program that anyone can easily enjoy, enhancing the sense of unity throughout the venue. [Workshop Showing] Date and Time: Sunday, June 21st, 2026, performance starts at 3:00 PM Participation Fee: Free Duration: 30 minutes Limited Edition: Special Collaboration Set of Tea Box and Baked Goods At this event, multiple