Miss Magazine 2027 Unveils 'Invisible Resume' Digital Outdoor Ad at Tobu Ikebukuro Station

Kodansha Co., Ltd., which operates the Miss Magazine contest celebrating its 45th anniversary in 2027, will display a digital outdoor advertisement at Tobu Ikebukuro Station Signage Pillar (C Area) starting Monday, June 8, 2026.

Miss Magazine 2027, reborn as 'Japan's most meddlesome beauty contest,' announced the 'Best 20' members on Tuesday, June 2. With the desire for fans to support not just faces but also characters, the contest will feature 'invisible resumes' handwritten by the 20 members themselves as digital outdoor ads. Details of the resumes and each member's real face can be viewed on the special website.

The third screening round (Best 20 to Best 10) will be held from Monday, June 8 to Sunday, June 28, 2026.

The Best 10 members will be announced via YouTube Live on Sunday, September 6.

Special website: https://miss-maga.jp/2027blind-screening/

■ Background of the creative

Beauty contests generally tend to focus heavily on appearance, such as candidates' faces and styles. However, the Miss Magazine office has long felt that the candidates' appeal goes far beyond visuals after interacting with each one.

Therefore, this advertisement intentionally hides faces and creates 'invisible resumes' that convey 'character' through the candidates' own words and handwriting. It aims to draw attention to their feelings, determination, and individuality that cannot be understood from first impressions alone. Also, through the ad experience of 'being curious because the face is hidden,' it hopes to give passersby an opportunity to find someone to support beyond appearance.

As Miss Magazine promoting itself as 'Japan's most meddlesome beauty contest,' the creative is designed to shine a spotlight on all 20 Best 20 members and serve as a first step toward their future. Please also pay attention to the real faces revealed on the special website and video messages delivered in their own words.

■ Tobu Ikebukuro Station Signage Pillar (C Area) Digital Ad Overview

・ Display period: Monday, June 8, 2026 to Sunday, June 14, 2026

・ Location: Tobu Ikebukuro Station Signage Pillar (C Area) (near the south exit of Tobu Ikebukuro Station)

■ Special Website

The resumes of all Best 20 members used in the ad design are published on the special website.

By peeking into the resume of a member you're curious about, you can watch exclusive videos that reveal each member's character.

'Invisible Resume' special website: https://miss-maga.jp/2027blind-screening/

■ About Miss Magazine 2027

Miss Magazine 2027 has extended the screening period to approximately one year and will develop content that examines each applicant's personality and inner self during the process.

Not only during the screening period but also after winning the grand prize or other awards, winners will be provided with opportunities to challenge various fields to grow into talents that can thrive according to their individual strengths.

Miss Magazine 2027 special website: https://miss-maga.jp/2027best20/

[Future Schedule]

・ Third screening round (Best 20→10): June 8 (Mon) to June 28 (Sun), 2026

・ Best 10 announcement live: July 28 (Tue), 2026

・ Fourth screening round (Best 10→5 finalist selection): August 3 (Mon) to August 23 (Sun), 2026

・ Finalist announcement live: September 6 (Sun), 2026

・ Final screening (finalist shooting): Early September to December 2026

・ Finalist shooting/screening: Late September to mid-October 2026

・ Grand prize announcement press conference: January 19 (Tue), 2027

■ About Miss Magazine

A beauty contest that started in 1982. Award winners such as Shoko Nakagawa, Kii Kitano, Kana Kurashina, Yuina Shinagawa, Misa Eto, Aika Sawaaguchi, Rio Teramoto, Runa Toyoda, Hina Kikuchi, Runa Ichinose, and Kurea Hazuki are active not only in gravure but also in dramas, theater, and commercials.

Celebrating its 45th anniversary in 2027, the contest, as 'Japan's most meddlesome' beauty contest, will further support girls aiming for the entertainment industry to become actresses, talents, models, and more through their activities in Miss Magazine, making it a 'turning point in life.'

Miss Magazine official website: https://miss-maga.jp/