KOBUSHI MARKETING（東京都澀谷區）將於2026年3月30日（星期一）在澀谷區圓山町盛大開幕其ન品啤酒品牌「KOBUSHI BEER」的第二家店「KOBUSHI BEER NIGHT」。該店以年均吸引超過5000人參與的商業社群為基礎，導入了排除勸酒、採10分鐘500日圓計時收費制。在例行業務逐漸被AI取代的時代，這裡提供了日益珍貴的「真實交流」機會，並為忙碌的商務人士提供一個可以放鬆到凌晨4點的第三空間。
將於2026年3月30日（星期一）盛大開幕的「KOBUSHI BEER NIGHT」
1. 發布概要
「KOBUSHI BEER NIGHT」不僅是一家餐飲店，更是一種經營者和行銷人員能夠自然交流的「深夜型社群小酒吧」新業態。
透過10分鐘計費（500日圓）「重新設計小酒吧」
廢除了傳統小酒吧文化中「以長時間為前提」和不透明的套餐費用，導入了可供10分鐘為單位使用的彈性收費體系。這使得「只喝一杯」、「只待30分鐘」等短時間利用成為可能，最適合忙碌商務人士的可支配時間。
以壓倒性實績為基礎的商業網絡
第一家店每年舉辦超過200場活動，年參與人數達5000人，其中半數為經營者階層。過去，BEAMS、Bentley、GOLDWIN、東急不動產等品牌的行銷人員曾作為嘉賓參與，以店鋪為樞紐，日常產生了許多合作和創業的媒合機會。
「一日店長」制度與社群贊助商
提供參與型餐飲體驗，由知名行銷人員、意見領袖和經營者輪流擔任一日店長。VIP方案除了提供酒品寄放外，還導入了「社群贊助商」的概念，提供一種對關係的投資而非單純消費的價值。
試營運情況
<img s
常見問題
What is KOBUSHI BEER NIGHT?
KOBUSHI BEER NIGHT is a new type of late-night community snack bar located in Shibuya Maruyama-cho, opening on March 30, 2026. It's designed as a space for managers and marketers to network and interact, offering a unique time-based billing system.
What is the pricing model for KOBUSHI BEER NIGHT?
The pricing is 500 yen per 10 minutes, allowing for flexible usage from short visits to longer stays. This model eliminates traditional opaque set charges and is optimized for the schedules of busy business professionals.
What kind of people attend KOBUSHI BEER NIGHT?
The community is built upon a base of over 5,000 annual participants, with half being managers. Past events have seen participation from brand marketers of companies like BEAMS, Bentley, GOLDWIN, and Tokyu Fudosan.
What is the "One-Day Mama/Manager" system?
This system allows famous marketers, influencers, and managers to take turns operating the bar on a daily basis, offering a participatory and engaging experience for visitors.
What is a "Community Sponsor"?
The "Community Sponsor" is a concept introduced in the VIP plan. It offers value beyond just consumption, positioning it as an investment in building relationships within the community, in addition to benefits like bottle keeping.
