Free Webinar on July 7 at 11:30 – Revolutionizing Recruitment: Ending Reliance on Job Boards with TikTok Hiring That Reduced Turnover, Proven by 4.9 Million Views in 3 Months!

KOBUSHI MARKETING LLC (Shibuya, Tokyo; Representative: Yuusuke Inoue) is announcing a new initiative to support business growth: a collaborative online seminar with Yuki Yamaoka, CEO of TSUTA-WORLD, to be held on Tuesday, July 7, 2026, from 11:30 AM. This seminar will provide a comprehensive explanation of 'recruitment PR' in the age of social media.

July 7, 2026 (Tue), 11:30 AM – The shocking impact of 4.9 million views in 3 months. Revealing the full picture of 'TikTok Recruitment'—a strategy that turns job seekers into 'fans' and prevents employee turnover.

[July 7 (Tue) 11:30–12:00] The shocking impact of 4.9 million views in 3 months. The complete picture of 'TikTok Recruitment'—turning job seekers into 'fans' to prevent turnover. A new common sense that leverages the reality of the workplace (sponsored by KOBUSHI BEER) / Yuusuke Inoue (Representative, KOBUSHI MARKETING) × Yuki Yamaoka (Representative, TSUTA-WORLD)

Details and registration via the URL below:

https://peatix.com/event/5045659

Recruitment in the AI Era: The Power of 'Empathy' as a Competitive Edge – A New Employer Branding Strategy

While AI has improved recruitment efficiency, challenges such as 'post-hire mismatches' and 'early employee turnover' remain unresolved. A key reason is that job seekers’ priorities—such as the 'real workplace environment' and 'company atmosphere'—are not being effectively communicated. Traditional job boards and company presentations alone cannot fully convey a company’s charm or human warmth. This seminar will explain a recruitment approach that leverages video-based social media like TikTok to turn job seekers into 'fans' even before they apply. Based on a real case study that achieved 4.9 million views in 3 months, we will share practical know-how directly applicable to daily operations—from content planning to KPI analysis. We will also break down actionable implementation tips you can start using tomorrow. For companies struggling with 'hiring but failing to retain talent' or 'not attracting the right candidates,' this seminar will present the first step toward a new empathy-driven recruitment strategy.

Event Details

Date and Time

July 7, 2026 (Tue) 11:30 AM – 12:00 PM

Admission Fee

Free

Format

Online

Target Audience

- Marketing professionals - Aspiring marketers - Engineers - Business leaders - Executives - New venture managers - Job seekers

Registration Method

Please register for a free ticket via Peatix.

https://peatix.com/event/5045659

Speaker Profiles

Yuki Yamaoka, Representative Director, TSUTA-WORLD Inc. Visiting Professor, iU Institute of Information Management Innovation

Representative Director, TSUTA-WORLD Inc. Visiting Professor, iU Institute of Information Management Innovation Yuki Yamaoka

- Formerly at Toppan Forms Co., Ltd. (part of the Toppan Group, listed on the Tokyo Stock Exchange First Section) - Awarded New Employee Award; worked as a designer and DTP operator at one of the largest DTP companies in Japan - Participated as a designer for major domestic portal sites - Appointed as Web Producer and General Manager at a mid-to-large-sized domestic language school - Involved in over 200 design projects - Participated in over 300 video production projects - Supervised, authored, and published special feature pages in magazines - Organized seminars on VideoDX - Appointed Representative Director of TSUTA-WORLD Inc. - Director and CIO of Asia Pictures Entertainment Inc. - Visiting Professor at iU Institute of Information Management Innovation - Also serves as advisor to multiple companies; featured in various media, guest speaker, and award winner in design contests - Operates 'Kitabuzz,' a PR service leveraging Hokkaido-specialized food influencers

Yuusuke Inoue, Representative, KOBUSHI MARKETING

Born in Okayama Prefecture. While studying at the Faculty of Education, Chiba University, he founded a music label and artist management company during his student years. As COO, he grew the company to an annual revenue of 120 million yen. Later, he earned an MBA from Aoyama Gakuin University Graduate School of Professional Studies. From 2015 to 2018, he worked at digital marketing, media, and system development companies. Since then, as a freelancer, he has provided consulting and delivery services focused on new digital marketing ventures, managed accounts for freelancers and vendors, and developed event and community initiatives centered around his original brand, KOBUSHI BEER.

Yuusuke Inoue, Representative, KOBUSHI MARKETING

KOBUSHI BEER Product Lineup

About KOBUSHI MARKETING

KOBUSHI MARKETING connects people through its original craft beer brand 'KOBUSHI BEER,' launched in Shibuya. We operate a community of 5,000 marketers and entrepreneurs, hosting over 200 business networking events annually. Additionally, our sales support program 'Community Sponsor,' which leverages a network of 10,000 executives in web, IT, and creative industries, has attracted around 80 growing venture companies.

Related Websites

KOBUSHI MARKETING LLC

KOBUSHI BEER

Events, Seminars, and Networking Gatherings

KOBUSHI MARKETING Client Case Studies

KOBUSHI BEER Online Store

About KOBUSHI BEER Community Sponsor

KOBUSHI BEER Community Sponsor

The KOBUSHI BEER Community Sponsor is a partnership program that leverages the 10,000-member network of executives and marketers held by a Shibuya-based craft beer brand. For a low monthly cost starting at ¥30,000 (excluding tax), it provides high-quality sales opportunities through 'trust-based referrals.' Beyond simple business card exchanges, it grants branding opportunities as an 'organizer,' including the right to host events with customer acquisition support at our Shibuya Dogenzaka hub and the right to publish content in a closed online community of over 5,000 members. This high cost-effectiveness enables simultaneous achievement of brand awareness expansion and practical sales growth, with past cases achieving an ROI of approximately 15 times.

Details on Community Sponsor

Case Studies of Community Sponsor Implementation