July 15th Seminar: Brand Strategy in the Generative AI Era with Experts from Nike, Adastria, and Shibuya Future Design

Event Overview KOBUSHI MARKETING (Shibuya, Tokyo; CEO: Yusuke Inoue) has announced a marketing seminar to be held by the Shibuya Brand Marketer Community on Wednesday, July 15th, 2026, starting at 19:00.

This community aims to facilitate information exchange, learning, and networking for professionals involved in B2C products or services. Featured speakers include Shinko Osada, Executive Director of Shibuya Future Design, and Natsuhiko Kubota, who led marketing for Nike Japan and Adastria, who will discuss realistic brand theory.

Background While generative AI and marketing automation are progressing, consumer demand has shifted toward "relatable stories" and "brand humanity." Furthermore, the value of real-world connections is being reassessed, and there is a rapidly growing demand for high-intensity networking among practitioners.

This session is a closed, 20-person-only seminar targeting brand-side marketers with monthly marketing budgets of over 1 million yen or those aiming for in-house careers. With craft beer in hand, participants will delve into "how to generate brand passion" and "mechanisms to keep fans engaged."

Venue KOBUSHI BEER LOUNGE & BAR 2F Top Bian, 2-17-2 Dogenzaka, Shibuya-ku, Tokyo

Speaker Profiles - **Natsuhiko Kubota (Kubotech)**: Independent consultant after serving at Nike Japan and as Executive Officer at Adastria. Implements DX as CMO for multiple brands like JIBUNHOUSE. - **Shinko Osada (Executive Director, Shibuya Future Design)**: Former CMO of Red Bull Japan; now promotes urban design projects in Shibuya. Serves as an advisor and board member for multiple organizations.

Registration Please apply via the following Peatix page: https://peatix.com/event/5005243/view