KOBUSHI MARKETING (Shibuya-ku, Tokyo) will grand open its second craft beer brand store, KOBUSHI BEER NIGHT, in Maruyama-cho, Shibuya-ku on Monday, March 30, 2026. Based on a business community that attracts over 5,000 participants annually, it introduces a time-based billing system of 500 yen per 10 minutes, eliminating forced drinking. In an era where routine tasks are being replaced by AI, it offers the increasingly valuable experience of "real interaction" and provides a relaxing third place for busy business professionals until 4 AM.

"KOBUSHI BEER NIGHT" Grand Opening on Monday, March 30, 2026

1. Release Overview

"KOBUSHI BEER NIGHT" is not just a restaurant, but a new type of "late-night community snack bar" where managers and marketers naturally connect.

"Redesigning the Snack Bar" with 10-Minute Billing (500 Yen)

Eliminating the traditional snack bar culture's "long-term premise" and opaque set charges, we have introduced a flexible pricing system available in 10-minute increments. This allows for short visits such as "just one drink" or "just 30 minutes," optimizing for the disposable time of busy business professionals.

Business Network Based on Overwhelming Track Record

The first store hosted over 200 events annually, with 5,000 participants per year, half of whom were managers. In the past, brand marketers from companies like BEAMS, Bentley, GOLDWIN, and Tokyu Fudosan have participated as guests, and matches for collaboration and entrepreneurship centered around the store are routinely generated.

"One-Day Mama/Manager" System and Community Sponsor

We offer a participatory dining experience where famous marketers, influencers, and managers run the bar on a rotating daily basis. The VIP plan, in addition to bottle keeping, introduces the concept of a "Community Sponsor," offering value that is an investment in relationships rather than mere consumption.

Pre-opening event

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  • Source: PR TIMES
  • Category: News