KOBUSHI MARKETING LLC (Shibuya-ku, Tokyo, Representative: Yusuke Inoue) is engaged in various initiatives to expand its business. This time, Representative Inoue himself will serve as a speaker and announced that an online seminar will be held on the practical design of 'farming sales' to reactivate lost and unclosed leads as 'sleeping assets' from 17:00 on Monday, May 11, 2026.

[Image: 2026年5月11日(月)17:00~ソーシャルCRMで関係を育てる:失注を“資産”に変える農耕型営業の設計]

【May 11 (Mon) 17:00-17:30】Nurturing Relationships with Social CRM: Designing 'Farming Sales' to Turn Lost Deals into 'Assets' / Yusuke Inoue (Representative of KOBUSHI MARKETING)

Details/Application from the URL below: https://peatix.com/event/4927599/view

Farming Sales to Turn Lost Deals into 'Assets'

As the hustle and bustle of the new fiscal year settles down, the Return on Investment (ROI) of sales strategies is being rigorously re-evaluated. Interest is growing in social CRM, which shifts from sales reliant on advertising costs and new lead acquisition to 'nurturing existing touchpoints to connect to results.' While CRM is inherently a mechanism for customer satisfaction and relationship building, it often falls into operations biased towards lead numbers and numerical management, failing to deepen relationships. Mass emails sent under a company name or low-value newsletters can no longer build trust. What is important is the perspective of 'continuously delivering value through SNS and nurturing the customer's 'state'.' From making connections at networking events, forming recognition on SNS, maturing trust through posts, to strategically deepening relationships using Facebook DMs, we will introduce 'a guided process to be chosen without aggressively selling' in concrete steps. We will convey the concept of 'leveraging existing touchpoints,' which has a higher ROI and is more likely to improve conversion rates compared to new acquisitions, in a way that can be put into practice starting tomorrow.

Event Details

Date and Time May 11, 2026 (Mon) 17:00-17:30

Participation Fee Free

Format Online

Target Audience Marketing managers Aspiring marketers Engineers Business leaders Executives New business developers Job seekers

How to Apply Please apply for a participation ticket from Peatix. https://peatix.com/event/4927599/view

FACT BOX

  • Source: PR TIMES
  • Category: Event