KOBUSHI MARKETING LLC (Shibuya, Tokyo; Representative: Yusuke Inoue) has announced the upcoming online seminar in collaboration with President Yoshio Sakai of Smart Social, to be held on Sunday, July 26, 2026, from 10:30 a.m., focusing on practical approaches to acquiring enterprise clients through trust design, referral design, and narrative (the stories told).

July 26, 2026 (Sun) 10:30–11:00: Practical Approaches to Winning Enterprise Clients: The Power of Trust Design × Referral Design × Narrative

[July 26 (Sun) 10:30–11:00] Practical Approaches to Winning Enterprise Clients: The Power of Trust Design × Referral Design × Narrative / Yusuke Inoue (Representative, KOBUSHI MARKETING) × Yoshio Sakai (Representative, Smart Social)

For details and registration, visit the URL below:

https://peatix.com/event/5045653

Become the “Chosen One” Through Trust Design, Referral Design, and the Power of Narrative

In recent years, simply having track record or competitive pricing is no longer enough to win business with enterprise clients. As decision-making processes grow more complex and accountability becomes stricter, large corporations increasingly prioritize “who referred you” and “whether that person can be positively spoken of internally”—in other words, “trust design.” This webinar will share four immediately actionable steps: “1. How to find the right person to open the door to trust,” “2. How to articulate in one sentence who you serve,” “3. Relationships to avoid and positioning that builds trust,” and “4. Key check points to become the ‘chosen one’ at networking and referral events.” In an era where referrals and reputation matter more than ever, this 30-minute session is essential for startups and SMEs aiming to break into enterprise markets—understanding how to design for referrals.

Event Details

Date and Time

July 26, 2026 (Sun) 10:30–11:00

Fee

Free

Format

Online

Target Audience

- Marketing professionals - Aspiring marketers - Engineers - Business unit leaders - Executives and entrepreneurs - New business development staff - Job seekers

How to Register

Please register and obtain your ticket via Peatix:

https://peatix.com/event/5045653

Speaker Introductions

Yoshio Sakai, Representative Director & CEO, Smart Social Co., Ltd.

Yoshio Sakai, Representative Director & CEO, Smart Social Co., Ltd.

Born in Niigata Prefecture. Graduated from Nagaoka National College of Technology. Began his career at Recruit, where he held various roles including ICT services sales, student recruitment advertising sales, and media marketing. In each role, he co-launched new services with engineers. After working at ORICO Group and CyberD, he became independent and founded Smart Social. Having experienced firsthand how systems and the engineers who build them can drive business growth, and equally having witnessed projects fail due to poor development practices, he developed and advocates the “Slip-Proof System Development” methodology. His company now supports large enterprises in maximizing system use to create and scale new services. He is confident that “Slip-Proof System Development” directly contributes to clients’ business growth.

※Below are some examples of projects our company has delivered using our “Slip-Proof System Development” expertise: • Moving-related administrative procedures and subscriptions, now easily handled via smartphone: https://www.hikkoshi-line.com/amp_introduction • Avex’s new business venture: discovering musicians with hit potential: https://big-up.style/ • NTT Docomo’s golf subscription booking system: https://golfme.goo.ne.jp • Don’t want to fail in system development? Tired of slipping up? Try Slip-Proof System Development: https://www.smartsocial.co.jp/lp/suberanai/

Yusuke Inoue, Representative, KOBUSHI MARKETING

Born in Okayama Prefecture. While studying at the Faculty of Education, Chiba University, he founded a music label and artist management company, serving as COO and growing it to annual sales of 120 million yen. Later earned an MBA from the Graduate School of Business Administration at Aoyama Gakuin University. From 2015 to 2018, worked at digital marketing, media, and system development firms. Since then, operated as a freelancer, providing consulting and delivery services for digital marketing and new ventures, account management for freelancers and vendors, and running event and community initiatives centered around his original brand, KOBUSHI BEER.

Yusuke Inoue, Representative, KOBUSHI MARKETING

KOBUSHI BEER Product Lineup

About KOBUSHI MARKETING

KOBUSHI MARKETING creates connections between people through its original craft beer brand “KOBUSHI BEER,” launched in Shibuya. The company operates a community of 5,000 marketers and entrepreneurs in Shibuya, hosting over 200 business networking events annually. Its sales support program “Community Sponsor,” leveraging a network of 10,000 executives and marketers in web, IT, and creative fields, has attracted around 80 fast-growing startups and other companies.

Related Websites

KOBUSHI MARKETING LLC

KOBUSHI BEER

Events, Seminars, and Networking Gatherings

KOBUSHI MARKETING Client Case Studies

KOBUSHI BEER Online Store

About KOBUSHI BEER Community Sponsor

KOBUSHI BEER Community Sponsor

The KOBUSHI BEER Community Sponsor is a partnership program that leverages a Tokyo-based craft beer brand’s network of approximately 10,000 executives and marketers to deliver high-quality sales opportunities through trusted referrals (referrals) at an affordable monthly rate starting at 30,000 yen (excluding tax). Beyond simple business card exchanges, sponsors gain branding opportunities as “event hosts,” including rights to organize events with promotional support at the company’s Shibuya Dogenzaka venue and to communicate within a closed online community of over 5,000 members. This program has delivered exceptional ROI, including cases achieving approximately 15x returns, making it highly effective for simultaneously expanding brand awareness and driving tangible sales growth.

Community Sponsor Details

Community Sponsor Implementation Case Studies

FACT BOX

  • Source: PR TIMES
  • Category: Event