Free Webinar on June 8: Escaping Reliance on 'New Sales' in an Era of Soaring Ad Costs—Introducing the 'Farming Sales' Approach to Turn Lost Leads into Revenue

## Overview

KOBUSHI MARKETING (Shibuya, Tokyo; Representative: Yusuke Inoue) has announced an online webinar titled 'Nurturing Relationships with Social CRM: Designing Farming Sales to Turn Lost Leads into Assets,' scheduled for June 8, 2026, at 10:00 PM.

The webinar will be led by Yusuke Inoue. The session aims to provide practical guidance on shifting away from sales models dependent on advertising and new lead generation, focusing instead on 'cultivating existing contacts' through Social CRM.

## Background

As businesses increasingly prioritize ROI in their sales strategies, traditional methods like mass email blasts or low-value newsletters are losing effectiveness. The key to building trust is now to provide continuous value through SNS and systematically cultivate customer readiness.

This webinar will offer concrete steps for a sales funnel that generates demand without aggressive pitching, covering everything from networking to building awareness on social media, deepening trust through posts, and utilizing Facebook DM for strategic engagement.

## Event Details

- Date/Time: June 8, 2026 (Mon), 22:00–22:30 JST
- Fee: Free
- Format: Online
- Target Audience: Marketing personnel, business executives, business managers, aspiring marketers, engineers, new business leads, and job seekers.
- Registration: Via Peatix (https://peatix.com/event/5008699/view)

## Speaker Profile

Yusuke Inoue (Representative, KOBUSHI MARKETING)

Born in Okayama Prefecture, Inoue started a music label and artist management company as a student. He later earned an MBA from Aoyama Gakuin University Graduate School. After working at digital marketing and systems development firms, he launched his freelance career. He currently manages community and sales support businesses centered around the craft beer brand 'KOBUSHI BEER.'