[Friday, April 24th, 2:30 PM] The Era of Hiring Based on “Empathy” | Free Online Seminar Reveals Practical Methods for Recruitment PR that Generates 4.9 Million Views on TikTok and Creates Fans!

KOBUSHI MARKETING LLC (Shibuya-ku, Tokyo, Representative: Yusuke Inoue) is engaged in various initiatives that lead to business expansion. They have now announced that they will hold an online seminar in collaboration with Mr. Yamaoka, representative of TSUTA-WORLD, to thoroughly explain 'Recruitment PR in the SNS Era' on Friday, April 24, 2026, from 2:30 PM.

[April 24 (Fri) 2:30 PM - 3:00 PM] The impact of 4.9 million views in 3 months. The full scope of 'TikTok Recruitment' that turns job seekers into 'fans' and prevents turnover. New common sense that leverages the reality of the workplace (provided by KOBUSHI BEER) / Yusuke Inoue (Representative of KOBUSHI MARKETING) × Yuki Yamaoka (Representative of TSUTA-WORLD)

For details/application, please use the URL below

https://peatix.com/event/4954030/view

In the AI Era, Hiring is Differentiated by “Empathy” – A New Recruitment Branding Strategy

While AI is advancing the efficiency of recruitment, issues such as "mismatches after joining the company" and "early turnover" remain unresolved. The background to this is the problem that the "reality of the workplace" and "atmosphere" that job seekers value are not being conveyed. The current situation is that traditional job boards and company briefings alone cannot fully convey the company's appeal or the warmth of its people. In this seminar, we will explain a recruitment method that utilizes video SNS like TikTok to turn job seekers into "fans" even before they apply. Based on a real-world example that recorded 4.9 million views in 3 months, we will share practical know-how, from content design to KPI analysis. Furthermore, we will break down specific operational points that can be implemented starting tomorrow. We will present the first step towards a new recruitment strategy centered on empathy for companies facing challenges such as "employees not staying after being hired" or "not attracting suitable talent."

Event Details

Date and Time

Friday, April 24, 2026, 2:30 PM - 3:00 PM

Participation Fee

Free

Format

Online

Target Audience
・Marketing managers
・Aspiring marketers
・Engineers
・Business leaders
・Business owners
・New business development managers
・Job seekers

How to Apply

Please apply for your participation ticket via Peatix.

https://peatix.com/event/4954030/view

Speaker Introduction

■Related Sites

KOBUSHI MARKETING LLC

KOBUSHI BEER

Events, Seminars, Networking Events

KOBUSHI MARKETING Customer Cases

KOBUSHI BEER Online Store

About KOBUSHI BEER Community Sponsor

The KOBUSHI BEER Community Sponsor is a partnership system that leverages a network of 10,000 business owners and marketers held by the Shibuya-born craft beer brand. It provides high-quality business opportunities through "referral-based introductions" at a low cost starting from 30,000 yen (excluding tax) per month. Beyond mere business card exchanges, it offers branding opportunities as an "organizer," including the right to host events with visitor attraction support at their Shibuya Dogenzaka base and the right to disseminate information within a closed online community of over 4,000 members. This has led to cases achieving an ROI of approximately 15 times, characterized by its high cost-effectiveness in simultaneously achieving brand awareness and practical sales growth.