[May 28th (Thursday) 17:00~] Why are you not chosen by major corporations? Unveiling the "Referral x Narrative Strategy" that drives decision-making in a free webinar!
KOBUSHI MARKETING Godo Kaisha (LLC) announced a free online seminar on May 28, 2026, at 17:00, in collaboration with Mr. Sakai of SmartSocial, focusing on a practical approach to acquiring enterprise clients through trust design, referral design, and narrative. The webinar will reveal a four-step strategy for becoming the 'chosen side' in enterprise transactions, emphasizing the importance of referrals and reputation over just実績 and price. The event targets marketers, engineers, business owners, and those in new business development, offering actionable insights for venture and small-to-medium enterprises.
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- 📰 Published: April 6, 2026 at 19:10
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KOBUSHI MARKETING Godo Kaisha (LLC) (Shibuya-ku, Tokyo, Representative: Yusuke Inoue) is undertaking various initiatives that lead to business expansion. This time, in collaboration with Mr. Sakai, Representative of SmartSocial, on May 28th, 2026 (Thursday) from 17:00~, they announced an online seminar on a practical approach to acquiring enterprise clients, centered on trust design, referral design, and narrative (spoken stories).
[May 28th (Thursday) 17:00-17:30] Practical Approach to Acquiring Enterprise Clients ~The Power of Trust Design x Referral Design x Narrative~ / Yusuke Inoue (Representative of KOBUSHI MARKETING) x Yoshio Sakai (Representative of SmartSocial)
For details/application, please use the URL below
https://peatix.com/event/4927610/view
Become the "Chosen Side" with the Power of Trust Design, Referral Design, and Narrative
In recent years, it has become difficult to be chosen for transactions with enterprise companies based solely on track record or price. As decision-making becomes more complex and accountability more stringent, what large companies truly value is "trust design" -- specifically, who introduced them and whether that person can be spoken about within the company. This webinar will share four actionable steps for tomorrow, including "1. How to find the people who become the gateway to trust," "2. Verbalizing in a single phrase whose benefit you are," "3. Relationships to avoid and positions to build trust," and "4. Checkpoints for becoming the 'chosen side' at networking events and referral opportunities." At a time when the weight of referrals and reputation is increasing, this 30-minute session is for venture and small-to-medium enterprises aiming for enterprise transactions to understand referral design.
Event Details
Date and Time
May 28th, 2026 (Thursday) 17:00〜17:30
Participation Fee
Free
Format
Online
Target Audience
・Marketing managers
・Aspiring marketers
・Engineers
・Business leaders
・Business owners
・New business development personnel
・Job seekers
How to Apply
Please apply for participation tickets via Peatix.
https://peatix.com/event/4927610/view
Speaker Introductions
Yoshio Sakai, Representative Director & CEO, SmartSocial Inc.
Born in Niigata Prefecture. Graduated from Nagaoka National College of Technology. At Recruit, he held various positions including information and communication service sales, student recruitment advertising sales, and media marketing. He launched new services with engineers in all departments. Subsequently, after working at Oricon Group and CyberAgent, he became independent and founded his current company. Even as an employee, he strongly realized how much systems and the engineers who create them contribute to business growth. In contrast, he also witnessed development projects going awry due to underutilized engineering capabilities, which led him to advocate for "SubeRanai System Development" (reliable/slip-proof system development). He supports major companies in maximizing system utilization for service and business development. He is confident that "SubeRanai System Development" can contribute to the business growth of his clients.
※Below are some examples of what our company has created with the know-how of "SubeRanai System Development."
・Tedious moving procedures and applications can already be done on your smartphone.
https://www.hikkoshi-line.com/amp_introduction
・avex new business. We discover musicians who will sell.
https://big-up.style/
・docomo golf subscription reservation system
https://golfme.goo.ne.jp
・If you don't want to fail in system development... if you don't want to slip again... then SubeRanai System Development
https://www.smartsocial.co.jp/lp/suberanai/
Yusuke Inoue, Representative of KOBUSHI MARKETING
Born in Okayama Prefecture. While studying at Chiba University's Faculty of Education, he founded a music label and artist management company during his student years. As COO, he grew it to an annual turnover of 120 million yen. Subsequently, he obtained an MBA from Aoyama Gakuin University Graduate School of Professional Accountancy. From 2015-2018, after working at digital marketing, media, and system development companies, he worked as a freelancer, mainly consulting and delivering new digital marketing projects, managing accounts for freelancers and vendors, and developing events and community businesses centered on his original brand, KOBUSHI BEER.
About KOBUSHI MARKETING
Through their original craft beer "KOBUSHI BEER" from Shibuya, they are working to connect people. They operate a community of 4,000 participants comprising marketers and entrepreneurs in Shibuya, and organize over 200 business networking events annually. Additionally, their sales support service "Community Sponsor," which leverages a network of 10,000 individuals, primarily web IT and creative industry executives, has attracted approximately 70 companies, including growing venture businesses.
■Related Sites
KOBUSHI MARKETING Godo Kaisha (LLC)
Events, Seminars, Networking Events
KOBUSHI MARKETING Customer Cases
About KOBUSHI BEER Community Sponsor
The KOBUSHI BEER Community Sponsor is a partnership system that leverages the 10,000-person network of executives and marketers owned by a Shibuya-based craft beer brand. It provides high-quality business opportunities through "trust-based referrals" (referrals) at a low cost starting from 30,000 yen (excluding tax) per month. Beyond mere business card exchanges, it offers branding opportunities as an "organizer," including the right to host events with crowd-pulling support at their Shibuya Dogenzaka base and the right to communicate within a closed online community of over 4,000 members. This has led to cases achieving an ROI of approximately 15 times, characterized by high cost-effectiveness that simultaneously realizes expanded recognition and practical sales improvement.