Popular Korean Beauty, Lifestyle, and Gourmet Brands Unite! 20 Featured Brands Announced for 'Weekend KOREA Happuru FES in Osaka'

The TV program 'Weekend KOREA' (Kansai regional / every Friday at 24:43), broadcast by Mainichi Broadcasting since April 2026, will host a pop-up event bringing together Korean culture at Gran Green Osaka on July 4 (Sat) and 5 (Sun), 2025.

"HOT PLACE" (="Happuru") is a trending term among Korean youth, meaning "the most talked-about place right now."

This event will feature 20 brands, including those making their Kansai debut. Today, we announce the second wave of participating brands.

Second Wave Brand Announcement

LADOR

A haircare brand born in Korea in 2007. The name combines "Laboratory" and "adorable," reflecting its mission to support hair concerns while enhancing natural beauty. Leveraging expertise from researchers and specialists, LADOR now operates in over 30 countries. Its popular 'Perfume Hair Oil' is praised for its elegant fragrance—like applying perfume to hair—and lightweight feel, winning multiple beauty awards.

Official Instagram: https://www.instagram.com/lador_jp/

Arocell

More than just anti-aging, Arocell proposes a new approach to skincare based on unique science—supporting skin that remains firm, radiant, and true to oneself with age. Arocell has earned top rankings across major Korean sales channels: 2025 Aging Care Mask Best Emblem on Korea’s largest cosmetics review site 'Hwahae,' 1st place in Qoo10’s Skincare (Jan 2026) and Mask Pack categories (Jan 2026), and 1st place on OLIVE YOUNG’s online Mask Pack category (Feb 2026), gaining strong support among discerning users.

Official Instagram: https://www.instagram.com/arocell_jp/

ETERNAL YOU

A Korean lifestyle brand offering thoughtfully designed, high-quality items perfect for gifting. The 'SUGAR BAG' is a canvas tote designed for K-POP fan cheering events—its size fits light sticks, and its trendy design has drawn attention from fans enjoying fandom culture.

Official Instagram: https://www.instagram.com/eternal_uuu/

BITE ME

A Korean pet lifestyle brand with the concept 'Enjoy every moment with your pet.' It offers a wide range of products including treats, toys, fashion items, and daily essentials. With stylish and practical designs, BITE ME enhances everyday life with pets.

Official Instagram: https://www.instagram.com/biteme_jp

muleboy

A Korean functional sandal brand developed with a focus on walking. Its standout cushioning and comfortable fit are key attractions. The flagship model 'SQUARE X' is popular for its minimalist design and lightweight comfort. For this pop-up, a wide range of new colors—including Sakura Pink, Canary Green, and Stone Blue—will be available.

Official Instagram: https://recirculet.com/pages/muleboy

LIMOE

An inner beauty and skincare brand based on the concept of 'small daily accumulations.' Rather than chasing trends, LIMOE focuses on natural ingredients and ease of continued use, offering products that support daily beauty and wellness.

This time, it will sell its popular naturally fermented enzyme drinks and certified organic, non-caffeine Korean teas.

LIMOE delivers items that cultivate lasting, resilient beauty through small daily efforts.

Official Instagram: https://www.instagram.com/limoe_official/

CAViAR PRODUCTS

A curated shop offering items that make everyday life a little more special—like caviar. This time, it will present the 'now' of Seoul with nine carefully selected brands.

[Curated 9 Brands]

・BANACO

・BLUELUE

・double quotes

・elldu

・I Hate Monday

・inimini

・mascompany

・MERRYFRIDAY

・SPEXTRUM

Official Instagram: https://www.instagram.com/caviar_products.jp/

JOGUMAN

A hugely popular dinosaur character in Korea. Centered on the slogan "We are small beings, but that doesn’t mean we’re unimportant," JOGUMAN conveys subtle joys and quiet happiness in daily life through its unique humor and wit.

A photo spot will be available at the venue—don’t miss experiencing JOGUMAN’s world. Brands such as MNH and DINOTAENG are also scheduled to participate.

LINE FRIENDS Brand Site: https://linefriends.co.jp/

TÉTO

Launched in 2023 at Sons, TÉTO transformed towels from everyday items into small art pieces. TÉTO towels use 'Supima Cotton,' a premium material produced in only 1% of the world, known for its soft touch and vibrant color. With unique colors and designs, TÉTO offers a new towel experience. The flagship store at Sons, filled with towels covering entire walls, has gained attention as a gallery-like space.

Official Instagram: https://www.instagram.com/teto.objet/

HEART TIRAMISU

A dessert brand gaining attention for its heart-themed, visually striking world. Its sweets charm with cuteness and a sense of special occasion. This time, it will sell its signature tiramisu. Enjoy its world alongside visuals that make you want to take photos.

Official Instagram: https://www.instagram.com/hart_tiramisu/

GOLDEN PIECE

A premium yakka (traditional Korean confectionery) brand from Hannam-dong, Seoul. Reinterpreting the traditional Korean sweet 'yakka' with modern sensibility, GOLDEN PIECE offers high-quality dessert gifts. With diverse flavors and sophisticated packaging,