Kobe Gakuin University Completes Brand Message

Kobe Gakuin University has formulated the brand message "TO! BE! with KOBE! Learn in Kobe, Become the Power of Society." and is launching communication initiatives through social media and advertisements. On January 23, 2026, our university celebrated its 60th birthday (Kanreki). At the start of this second chapter, we have re-examined the wellspring that flows at the foundation of Kobe Gakuin University from the perspectives of its past, present, and future. And we have verbalized that wellspring as a brand message. We are embarking on a new flight, aiming to become a university that will endure for generations to come. 1. Brand Message Challenging product development and customer acquisition with companies. Communicating regional charm and planning local events with government bodies. Supporting children's learning and the health of the elderly with the community. The city of Kobe is a vast, expansive campus. The challenges visible in the depths of every corner of the region. The deep-seated sentiments of the people in the community. The passion felt beyond the line of sight of working individuals. Leveraging specialized expertise, we think, struggle, overcome, and create new value with many people. Connecting numerous experiences to the future we wish to fulfill. Let's take flight from Kobe, to the region, to the world. Aiming to become individuals who can truly contribute to society. 2. The Wellspring of Kobe Gakuin University Love of Truth, Respect for Individuality Kobe Gakuin University's founder, Shigeki Mori, imbued the founding spirit of "Love of Truth, Respect for Individuality" with the aspiration that "by developing each individual's potential and becoming a person useful to society, we contribute to the people of Japan and the world." A University Connected to the Community As the comprehensive university closest to the epicenter of the Great Hanshin-Awaji Earthquake, we have dedicated ourselves to the region's recovery and have developed educational activities in areas such as disaster prevention and volunteerism. Since then, we have aimed to create new university value through collaboration with industry, government, and the community. Connecting with People, the Community, and the World While a university is primarily an educational and research institution for the pursuit of learning, we are acutely aware that our existence and continuity are impossible without our connection to the "community" where we are located. Based on this awareness, we will create a new future. 3. The Meaning Embedded in the Brand Message "TO BE" signifies "to become," embodying the aspiration to "become the power of society" in each individual's future path. It can also be read as "tobe" (to fly), representing the drive to venture outside the campus to solve regional issues. "with KOBE" expresses our determination to think, struggle, overcome, and create new value together with the people of Kobe and surrounding areas in addressing regional challenges. We will nurture individuals who can truly contribute to society, hand in hand with the community. The vibrant "! mark (exclamation mark)" symbolizes the problem-solving and new value creation resulting from the collaboration between Kobe Gakuin University and the community. The colors follow the 60th-anniversary logo, representing the blue of the sea at the Port Island Campus and the green of the Arise Campus. Click here for the University's 60th Anniversary Commemorative Site Kobe Gakuin University Public Relations Group MAIL: koho@j.kobegakuin.ac.jp TEL: 078-974-6084