Collaboration Box 'hibi x Morisawa: Experiencing Daily Scents Through Typography' Returns from 10-Minute Aroma 'hibi'. On Sale from April 10, 2026.
Kobe Match's 10-minute aroma 'hibi' and font maker Morisawa are re-releasing their popular 2018 collaboration box on April 10, 2026. This special product offers an experience that fuses the cultures of typography and scent.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 20:00
- 🔍 Collected: April 11, 2026 at 00:25 (4h 25m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 02:58 (218h 32m after Collected)
Kobe Match Co., Ltd. (Location: Taishi-cho, Ibo-gun, Hyogo Prefecture / CEO: Masafumi Sagayama), the creator of 'hibi', an original incense that requires no lighting tool, will sell a collaboration box with font maker Morisawa Inc. (Location: Naniwa-ku, Osaka / President & CEO: Akihiko Morisawa) titled 'hibi x Morisawa: Experiencing Daily Scents Through Typography' starting Friday, April 10, 2026, at hibi direct-managed stores and the online store.
This product is a collaboration box that was originally released in 2018 to popular acclaim.
It proposes a special experience born from fusing the cultures of typography and scent: 'feeling scent through typography, and reading typography through scent.'
### "An Intersection of Sensibility and Culture" — 10 Minutes Woven by Typography and Scent.
What is being sold this time is a collaboration box that reinterprets past archives.
It was realized with the desire of two companies, which have accumulated history, to connect their respective cultures to the future.
Morisawa Inc., which has supported written culture.
Kobe Match Co., Ltd., which has inherited the roots of matches.
Precisely because they have walked through a long history of culture, there is a story that resonates with modern sensibilities.
Furthermore, the hibi brand celebrated its 10th anniversary last year and is entering its 11th year this year.
The decision to re-release it was made with the intention of taking a step towards the next 10 years.
## Product Overview
Product Name: hibi x Morisawa: Experiencing Daily Scents Through Typography.
Contents: 3 types x 8 sticks / Exclusive mat / Comes with a paper bag for gifting
Price: 3,410 yen (tax included)
Release Date: Friday, April 10, 2026
Sales Locations: hibi official online store, hibi direct-managed stores (STORE TOKYO, FACTORY SHOP)
### Experiencing Daily Scents Through Typography.
This product is a collaboration box that was originally released in 2018 to popular acclaim.
It proposes a special experience born from fusing the cultures of typography and scent: 'feeling scent through typography, and reading typography through scent.'
### "An Intersection of Sensibility and Culture" — 10 Minutes Woven by Typography and Scent.
What is being sold this time is a collaboration box that reinterprets past archives.
It was realized with the desire of two companies, which have accumulated history, to connect their respective cultures to the future.
Morisawa Inc., which has supported written culture.
Kobe Match Co., Ltd., which has inherited the roots of matches.
Precisely because they have walked through a long history of culture, there is a story that resonates with modern sensibilities.
Furthermore, the hibi brand celebrated its 10th anniversary last year and is entering its 11th year this year.
The decision to re-release it was made with the intention of taking a step towards the next 10 years.
## Product Overview
Product Name: hibi x Morisawa: Experiencing Daily Scents Through Typography.
Contents: 3 types x 8 sticks / Exclusive mat / Comes with a paper bag for gifting
Price: 3,410 yen (tax included)
Release Date: Friday, April 10, 2026
Sales Locations: hibi official online store, hibi direct-managed stores (STORE TOKYO, FACTORY SHOP)
### Experiencing Daily Scents Through Typography.