Who stars in the new 'Mother of Life A' commercial?

Naoko Iijima, who is popular among women of her generation, appears in it.

What is the theme of the new TVCM and web videos?

The theme focuses on addressing the 'unexplained irritability' and 'emotional fluctuations' during menopause, encouraging a proactive approach to finding solutions rather than dealing with them alone.

What types of awareness videos are available?

Two types are available: 'Husband' (2 minutes 49 seconds) and 'Son' (3 minutes).

How long is the interview video with Naoko Iijima?

A 9 minutes and 17 seconds making-of interview video is available.

What are the signs of menopause?

Signs of menopause include not only hot flashes but also unexplained irritability and mood swings.

Kobayashi Pharmaceutical Releases New 'Inochi no Haha A' TVCM and Educational Videos Featuring Naoko Iijima

Published Jun 10, 2026 10:00 AM ・ Updated Jun 14, 2026 7:12 AM ・ 2 min read ・ Source: PR TIMES

Kobayashi Pharmaceutical has launched a new campaign for 'Inochi no Haha A,' featuring actress Naoko Iijima, to support women suffering from menopausal symptoms through emotional storytelling.

Kobayashi Pharmaceutical Co., Ltd. will begin releasing new TVCMs and web videos for its 'Inochi no Haha A' product, featuring actress Naoko Iijima, starting June 10, 2026. The campaign aims to support women suffering from menopausal irritability and emotional instability with a positive message.

Video Overview: 1. 'Husband' Version (2:49): Depicts the daily life of 50-year-old Naomi, who realizes her irritability is caused by menopause, leading the couple to find positive solutions together. 2. 'Son' Version (3:00): Shows Naomi struggling with her adolescent son, then finding relief through a conversation with her mother, realizing menopause is a 'path everyone must walk.'

Background: Menopausal symptoms like mood swings are often mistaken for personal flaws, leading women to struggle alone. By depicting these realistic scenarios, the campaign aims to help viewers understand their condition without self-blame.

Naoko Iijima's Message: Describing menopause as an 'adult puberty,' Iijima emphasizes the importance of accepting this natural transition and seeking understanding from those around you.

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Source: PR TIMES
Category: キャンペーン

Kobayashi Pharmaceutical Releases New 'Inochi no Haha A' TVCM and Educational Videos Featuring Naoko Iijima

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