'Nightmin Mouth Breath Tape' Debuts at Awareness Event: Promoting Nasal Breathing to Combat 'Summer Sleep Dryness' Caused by AC and Mouth Breathing
Kobayashi Pharmaceutical participated in 'Fukuoka Sleep Fair 2026' for the first time with its 'Nightmin Mouth Breath Tape' brand. The company educated visitors on the importance of nasal breathing and how to prevent 'summer sleep dryness' exacerbated by air conditioning.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:52 (20 min after Collected)
Kobayashi Pharmaceutical Co., Ltd. (HQ: Osaka; President: Yoshikazu Toyoda) participated in a physical event for the first time with 'Nightmin Mouth Breath Tape' at 'Fukuoka Sleep Fair 2026,' held from April 24 to 26, 2026. The event aimed to raise awareness about the health risks of unconscious mouth breathing during sleep and the importance of nasal breathing.
Event Website: https://rkb.jp/fukuoka-suiminfair2026/
Topics:
- 'Nightmin Mouth Breath Tape' joins its first physical event.
- 48.6% of people suffer from mouth-breathing-related problems.
- 71.9% recognize that dry mouth/throat and snoring are related to mouth breathing, while only 14.4% use mouth tape.
Background of Exhibition:
Since its launch in 2017, 'Nightmin Mouth Breath Tape' has been well-received, with cumulative shipments exceeding 300 million units. However, a company survey revealed that 48.6% of people suffer from mouth-breathing problems, meaning nearly 1 in 2 people have concerns. Those with such issues need to be cautious about indoor dryness in summer. Air conditioning makes the air dry, accelerating 'mouth and throat dryness' through mouth breathing. Given this background, the company exhibited at 'Fukuoka Sleep Fair 2026' to propose mouth tape as a simple self-care option for supporting restful sleep.
Exhibition Content and Survey Results:
1. Awareness of mouth breathing and dryness is 71.9%: A survey conducted at the booth revealed a large gap between awareness and behavior. Among those experiencing snoring or dryness, 71.9% knew these symptoms were related to mouth breathing. Mouth breathing during sleep causes moisture to evaporate from the mouth and throat, whereas nasal breathing maintains a healthy oral environment through saliva.
2. Only 14.4% actually use mouth tape: Despite high awareness, only 14.4% of respondents currently use mouth tape like Nightmin, and only 45% take any measures against mouth breathing. This highlights that while awareness is spreading, few have taken concrete steps toward self-care. Dedicated mouth tapes help facilitate nasal breathing, reducing tongue drop-back and improving airflow.
Brand Manager Message (Iori Ishida, Wellness Care G, Marketing Dept.):
'Many visitors vaguely knew their dry throat or snoring was caused by mouth breathing, but many were hesitant to take the next step. Our mission is to open unexplored areas of sleep concerns and support sleep through various means. We hope this event helps people rethink their sleep. Nightmin will continue to support healthy tomorrows through simple self-care.'
Event Website: https://rkb.jp/fukuoka-suiminfair2026/
Topics:
- 'Nightmin Mouth Breath Tape' joins its first physical event.
- 48.6% of people suffer from mouth-breathing-related problems.
- 71.9% recognize that dry mouth/throat and snoring are related to mouth breathing, while only 14.4% use mouth tape.
Background of Exhibition:
Since its launch in 2017, 'Nightmin Mouth Breath Tape' has been well-received, with cumulative shipments exceeding 300 million units. However, a company survey revealed that 48.6% of people suffer from mouth-breathing problems, meaning nearly 1 in 2 people have concerns. Those with such issues need to be cautious about indoor dryness in summer. Air conditioning makes the air dry, accelerating 'mouth and throat dryness' through mouth breathing. Given this background, the company exhibited at 'Fukuoka Sleep Fair 2026' to propose mouth tape as a simple self-care option for supporting restful sleep.
Exhibition Content and Survey Results:
1. Awareness of mouth breathing and dryness is 71.9%: A survey conducted at the booth revealed a large gap between awareness and behavior. Among those experiencing snoring or dryness, 71.9% knew these symptoms were related to mouth breathing. Mouth breathing during sleep causes moisture to evaporate from the mouth and throat, whereas nasal breathing maintains a healthy oral environment through saliva.
2. Only 14.4% actually use mouth tape: Despite high awareness, only 14.4% of respondents currently use mouth tape like Nightmin, and only 45% take any measures against mouth breathing. This highlights that while awareness is spreading, few have taken concrete steps toward self-care. Dedicated mouth tapes help facilitate nasal breathing, reducing tongue drop-back and improving airflow.
Brand Manager Message (Iori Ishida, Wellness Care G, Marketing Dept.):
'Many visitors vaguely knew their dry throat or snoring was caused by mouth breathing, but many were hesitant to take the next step. Our mission is to open unexplored areas of sleep concerns and support sleep through various means. We hope this event helps people rethink their sleep. Nightmin will continue to support healthy tomorrows through simple self-care.'