A Classic Scent Loved Beyond Trends: "Shoshu-gen SAVON: Heart-Lifting Elegant White Soap"

Kobayashi Pharmaceutical Co., Ltd. (Headquarters: Osaka; President: Yoshikazu Toyoda) will release "Shoshu-gen SAVON: Heart-Lifting Elegant White Soap" nationwide on April 16, 2026 (Thursday). This new product is part of the popular "Shoshu-gen SAVON" series of deodorizers and air fresheners, featuring a "classic sense of cleanliness" that is loved across all genders and generations, transcending passing trends.

<Development Background>

In the spring of 2023, we launched "Shoshu-gen SAVON" as the first in the series to feature an easy-refill design. The combination of a fresh, laundry-like scent and the convenience of refills has gained significant support. We have now added the "White Soap" scent, which pursues the "clean scent" that is the core of the SAVON series. In recent times, as the variety of scents in our daily lives—such as those from fabric softeners, shampoos, and body soaps—has diversified, we focused on a "classic sense of cleanliness" that is loved regardless of gender or age. We developed this product in response to the persistent support for the "scent of soap," which can be considered a return to basics amidst ever-changing trends.

<Product Features>

1. A High-Quality and Refined White Soap Scent

This is a white soap-style fragrance that layers fresh floral notes of peony and rose with accents of transparent lychee and lily of the valley, all gently enveloped by a clean musk. The comfort of a freshly laundered scent spreads softly, tidying up your daily space.

2. Eco-friendly and Economical "Refill" Format

By offering a refill, the main container can be used repeatedly. When refilling, you can replace the deodorizing filter at the same time as replenishing the liquid. The filter is designed for easy removal, ensuring that your hands stay clean and the replacement process is straightforward. Furthermore, compared to purchasing a new main unit, using the refill reduces waste weight by approximately 76%, making it an environmentally conscious choice.

3. A Clean, Simple Design That Fits Anywhere

The design is based on white, evoking a sense of softness and cleanliness. Its shape allows it to blend naturally into any daily space, whether in a room or a restroom, without clashing with your interior decor.

<Product Overview>

Product Name: Shoshu-gen SAVON: Heart-Lifting Elegant White Soap

Category: Deodorizer/Air Freshener

Manufacturer's Suggested Retail Price:

Main Unit: Open price, 400mL

Refill: Open price, 400mL

Release Date: April 16, 2026 (Thursday)

*Actual release dates may vary slightly by retailer.

*Some stores may not carry this product.

Product Features:

1. The "Deodorizing Filter" catches bad odors! Effectively eliminates household odors such as body odor, cooking smells, food waste, and restroom odors.

2. A fresh, pleasant, laundry-like scent spreads gently.

3. A simple design that harmonizes with any location, such as rooms or restrooms.

4. Eco-friendly and economical refill format available.