Refreshing Fizz After Greasy Meals! Experience a "Washed-Clean" Breath Reset with "Breath Care Carbonated Tablet"

Kobayashi Pharmaceutical Co., Ltd. (Headquarters: Osaka, President: Kaichi Toyoda) will launch "Breath Care Carbonated Tablet" nationwide on April 8 (Wednesday), a new product from the "Breath Care" brand that cares for mouth odor with a carbonated sensation and refreshing feeling, providing a "washed-clean" breath reset experience.

Brand Site URL:https://www.kobayashi.co.jp/brand/breathcare/index.html

In recent years, "sinful foods" rich in butter, cheese, and pork back fat have been gaining significant attention, especially on social media. The "Breath Care" brand focused on the fact that many consumers suffer from bad breath due to "greasy residue in the mouth" behind these food trends. In fact, a survey conducted by our company revealed that 51%*¹ of men and women aged 20-50 answered that they "are concerned about their breath after eating greasy meals.".

On the other hand, it is difficult to brush teeth or perform other oral care when out and about, and people tend to resort to simple measures like drinking or rinsing their mouths*². This revealed a hidden need to "feel refreshed as if rinsing the mouth.".

Therefore, "Breath Care" developed the "Breath Care Carbonated Tablet," which, when chewed, breaks down and fizzes with carbonation, spreading a refreshing sensation throughout the mouth. This lemon-flavored product combines a cooling ingredient, menthol, to provide a "washed-clean" breath reset experience after greasy meals.

*1 Our survey September 2025 N=2,500 (Men and women aged 20-50)

*2 Our survey September 2025 N=1,197 (Concerned about breath after greasy meals)

1.A "Washed-Clean" Sensation with a Fizzing Carbonated Design

This product is a carbonated tablet that, when chewed, promotes saliva secretion with its spreading acidity and allows the fizzing carbonated bubbles to reach the entire mouth. It aims to provide a "breath reset feeling" as if the mouth has been rinsed after a meal.

2.Contains the Largest Amount of Refreshing Ingredients*⁴ in Breath Care History*³ for Fresh Breath

Focusing on the odor and greasy residue in the mouth that can be a concern after meals, menthol is included as a cooling ingredient. Combined with the deodorizing effect of parsley oil and the largest amount of refreshing ingredients*⁴ in Breath Care history*³, it refreshes breath after meals.

*³ Limited to refreshing foods and confectionery *⁴ Refreshing ingredients = cooling ingredients + chilling ingredients

3.Explosive Sparking Lemon Flavor and Penetrating Refreshment the Moment You Bite

It features a refreshing and sweet-and-sour "Sparking Lemon" flavor that fizzes and bursts the moment you bite into it. The carbonation and lemon flavor spread throughout your mouth, providing a penetrating...