Latest Trends in 'Company Trips' Announced: Domestic Sales Recover to 70% of Pre-Pandemic Levels, Unit Price Rises Approximately 1.5 Times
A survey by Kinki Nippon Tourist reveals that domestic sales for company trips have recovered to 70% of pre-pandemic levels, with the average cost per person increasing 1.5 times. This highlights a growing trend of companies re-evaluating company trips as a welfare benefit, emphasizing 'quality over quantity'.
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- 📰 Published: May 14, 2026 at 23:00
- 🔍 Collected: May 14, 2026 at 14:32
- 🤖 AI Analyzed: May 14, 2026 at 16:06 (1h 33m after Collected)
Kinki Nippon Tourist Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Yasumoto Nagasaki) has compiled the latest trends in company trips from the past year.
For many years, Kinki Nippon Tourist has planned and executed company trips for various corporations. These trips have been developed to meet the changing needs of the Showa, Heisei, and Reiwa eras, and tend to reflect the social conditions of their time.
A 2025 survey by Teikoku Databank* revealed that approximately half of companies are positive about enhancing welfare benefits to improve recruitment and retention, with company trips being the top benefit they wish to introduce. This indicates a renewed focus on company trips in recent times.
We have therefore aggregated company trip data since 2018, the last full year of the Heisei era, to summarize the changes in company trips in the Reiwa era.
*Source: Teikoku Databank "Survey on the State of Corporate Welfare Benefits 2025"
■ Latest Trend Summary: The Reiwa-era company trip evolves towards "quality over quantity"
- [Domestic V-shaped Recovery] Domestic company trip sales have recovered to 70% of 2018 levels, while overseas trips remain at just over 50%.
- [Unprecedented High Unit Prices] The travel cost per person (unit price) has increased by approximately 1.5 times for domestic trips and 1.9 times for overseas trips.
- [Transformation of Styles] Unveiling the 8 popular styles of the "Reiwa-era company trip"! Featuring various工夫 to increase participation and communication.
■ Aggregated Data
Kinki Nippon Tourist "Company Trip Handling Data"
■ Latest Data on Company Trips
Company trips, which saw a significant decline during the COVID-19 pandemic, have seen a recovery in sales since 2023. Domestic travel, in particular, has recovered to 70.5% of 2018 levels. In contrast, overseas travel remains at just over 50% (56.7%), highlighting a clear trend of "domestic return" for company trips.
Also noteworthy is the change in the "quality" of company trips. The travel cost per participant (unit price) has risen sharply, by approximately 1.9 times (192.0%) for overseas travel and 1.5 times (152.3%) for domestic travel. Meanwhile, the domestic Consumer Price Index (CPI) from 2018 to 2025 only increased by about 1.1 times (112.4%)*, meaning this result far outpaces general price inflation.
This result suggests that the change is not merely due to the impact of general price hikes or rising procurement costs, but that companies are shifting to a phase where they demand "higher added value" and "tangible results" from their company trips. The nature of inquiries we receive has also changed compared to before the pandemic, and this trend is contributing to the rise in unit prices.
*Source: Ministry of Internal Affairs and Communications "Consumer Price Index"
■ Three Factors Driving the Increase in Company Trip Inquiries
Inquiries and consultations regarding company trips have been increasing over the past one to two years. Analyzing the content of these inquiries reveals three major factors.
The first is that with the spread of remote work and decentralized offices, opportunities for employees to interact face-to-face have decreased, leading to a reassessment of the "value of gathering in person." There is an increase in company trips aimed not just at recreation, but at fostering team unity and strengthening communication.
The second factor is the re-evaluation of company trips as a welfare and engagement measure, as securing and retaining talent becomes a critical issue. Companies that are particularly conscious of retaining young talent and strengthening inter-departmental collaboration seem to be shifting towards purpose-driven "Reiwa-style company trips."
The third factor is the change in planning content. Trips are evolving from being centered around traditional banquets to more "purpose-driven" models that combine experiential content and training/camps, which increases the sense of satisfaction for the companies implementing them.
We anticipate that the need for company trips will continue, while evolving in the direction of being "conducted with meaning."
■ 8 Popular Styles of the "Reiwa-era Company Trip"
The content of plans is changing to meet the needs of companies and employees. Based on actual inquiries, we have summarized the characteristics of the "Reiwa-era company trip."
■ The Diversifying Reiwa Company Trip
This survey confirms that the Reiwa-era company trip is transitioning to a "diversity-responsive model" that focuses on consideration for individual values and ease of participation, while also achieving organizational unity and improved engagement.
In the Reiwa era, where work styles and values are diversifying, company trips are expected to further spread as a crucial communication measure that brings value to both companies and employees.
Kinki Nippon Tourist will continue to provide optimal plans that meet needs such as improving participation rates, reducing psychological burdens, and team building, thereby offering services that contribute to enhancing corporate recruitment and retention rates.
Kinki Nippon Tourist Service Page: https://gtc.knt.co.jp/biz/company_trip/
For many years, Kinki Nippon Tourist has planned and executed company trips for various corporations. These trips have been developed to meet the changing needs of the Showa, Heisei, and Reiwa eras, and tend to reflect the social conditions of their time.
A 2025 survey by Teikoku Databank* revealed that approximately half of companies are positive about enhancing welfare benefits to improve recruitment and retention, with company trips being the top benefit they wish to introduce. This indicates a renewed focus on company trips in recent times.
We have therefore aggregated company trip data since 2018, the last full year of the Heisei era, to summarize the changes in company trips in the Reiwa era.
*Source: Teikoku Databank "Survey on the State of Corporate Welfare Benefits 2025"
■ Latest Trend Summary: The Reiwa-era company trip evolves towards "quality over quantity"
- [Domestic V-shaped Recovery] Domestic company trip sales have recovered to 70% of 2018 levels, while overseas trips remain at just over 50%.
- [Unprecedented High Unit Prices] The travel cost per person (unit price) has increased by approximately 1.5 times for domestic trips and 1.9 times for overseas trips.
- [Transformation of Styles] Unveiling the 8 popular styles of the "Reiwa-era company trip"! Featuring various工夫 to increase participation and communication.
■ Aggregated Data
Kinki Nippon Tourist "Company Trip Handling Data"
■ Latest Data on Company Trips
Company trips, which saw a significant decline during the COVID-19 pandemic, have seen a recovery in sales since 2023. Domestic travel, in particular, has recovered to 70.5% of 2018 levels. In contrast, overseas travel remains at just over 50% (56.7%), highlighting a clear trend of "domestic return" for company trips.
Also noteworthy is the change in the "quality" of company trips. The travel cost per participant (unit price) has risen sharply, by approximately 1.9 times (192.0%) for overseas travel and 1.5 times (152.3%) for domestic travel. Meanwhile, the domestic Consumer Price Index (CPI) from 2018 to 2025 only increased by about 1.1 times (112.4%)*, meaning this result far outpaces general price inflation.
This result suggests that the change is not merely due to the impact of general price hikes or rising procurement costs, but that companies are shifting to a phase where they demand "higher added value" and "tangible results" from their company trips. The nature of inquiries we receive has also changed compared to before the pandemic, and this trend is contributing to the rise in unit prices.
*Source: Ministry of Internal Affairs and Communications "Consumer Price Index"
■ Three Factors Driving the Increase in Company Trip Inquiries
Inquiries and consultations regarding company trips have been increasing over the past one to two years. Analyzing the content of these inquiries reveals three major factors.
The first is that with the spread of remote work and decentralized offices, opportunities for employees to interact face-to-face have decreased, leading to a reassessment of the "value of gathering in person." There is an increase in company trips aimed not just at recreation, but at fostering team unity and strengthening communication.
The second factor is the re-evaluation of company trips as a welfare and engagement measure, as securing and retaining talent becomes a critical issue. Companies that are particularly conscious of retaining young talent and strengthening inter-departmental collaboration seem to be shifting towards purpose-driven "Reiwa-style company trips."
The third factor is the change in planning content. Trips are evolving from being centered around traditional banquets to more "purpose-driven" models that combine experiential content and training/camps, which increases the sense of satisfaction for the companies implementing them.
We anticipate that the need for company trips will continue, while evolving in the direction of being "conducted with meaning."
■ 8 Popular Styles of the "Reiwa-era Company Trip"
The content of plans is changing to meet the needs of companies and employees. Based on actual inquiries, we have summarized the characteristics of the "Reiwa-era company trip."
■ The Diversifying Reiwa Company Trip
This survey confirms that the Reiwa-era company trip is transitioning to a "diversity-responsive model" that focuses on consideration for individual values and ease of participation, while also achieving organizational unity and improved engagement.
In the Reiwa era, where work styles and values are diversifying, company trips are expected to further spread as a crucial communication measure that brings value to both companies and employees.
Kinki Nippon Tourist will continue to provide optimal plans that meet needs such as improving participation rates, reducing psychological burdens, and team building, thereby offering services that contribute to enhancing corporate recruitment and retention rates.
Kinki Nippon Tourist Service Page: https://gtc.knt.co.jp/biz/company_trip/