Consumer Data Analytics Firm 'Knowns Inc.' Signs Official Club Partnership Agreement with 'Shonan Bellmare'

Knowns Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Keishiro Tanaka), which operates a consumer data platform, announced on February 19, 2026, that it has signed an official club partnership agreement with the professional football club 'Shonan Bellmare' (Shonan Bellmare Co., Ltd.; Headquarters: Hiratsuka City, Kanagawa Prefecture) for the 2026 season. Through this partnership, Knowns will leverage its proprietary big data of over 100 million monthly consumer data points to create new value for the club alongside its fans and supporters, while contributing to the revitalization of the club's vast hometown area, which spans 9 cities and 11 towns in the Central Kanagawa and Seisho regions.

Background of the Agreement

With the mission of 'Bringing certainty to every inspiration through data,' Knowns has supported the decision-making of numerous companies, from large corporations to startups. Meanwhile, Shonan Bellmare is a comprehensive regional sports club that manages not only football matches but also six sports teams, including beach volleyball and futsal, and is actively engaged in regional contributions through sports.

In recent years, data utilization in the sports world has become essential not only for analyzing wins and losses but also for improving fan experiences and advancing club management. As this importance grows for Shonan Bellmare, the collaboration with Knowns will visualize the voices of local residents through joint surveys, leading to better club development and regional contributions.

Significance to the Region and Society

This partnership goes beyond simple sponsorship. By combining Knowns' one of Japan's largest consumer datasets with the high-energy community and vast hometown reach of a J.League club, we aim to become a model case for creating new social value starting from sports. By accurately capturing the 'public will'—the voices of fans—through data and connecting it to club management and the resolution of regional issues, we will contribute to the realization of a society where more people can experience prosperity.

Future Outlook

In the future, based on the insights gained from this initiative, we aim to build an advanced partnership model that fuses data and sports, with a view to expanding it to the entire domestic and international sports world. Using the power of technology, we will maximize the potential of sports and create a future that realizes a 'win-win-win' for fans, the club, and the local community.

Comments from Both Parties

▼ Keishiro Tanaka, CEO of Knowns Inc.

My name is Tanaka, CEO of Knowns Inc., and I am pleased to announce that we will be supporting Shonan Bellmare as an official club partner.

Having spent my university years in the Shonan area, I am extremely happy to become a member of the Shonan Bellmare cheering squad.

Our company is a startup founded in 2019. With the mission of 'Bringing certainty to every inspiration through data,' we operate the 'Knowns' app, which generates consumer survey data, and 'Knowns Consumer Research,' a marketing SaaS that allows for immediate analysis and visualization of that data.

Traditionally, conducting consumer research has been costly and time-consuming for companies. However, for 'better products and services' to spread throughout the world, consumer research needs to be more accessible.

Our company uses the power of technology...