Consumer Data Analytics Firm 'Knowns Inc.' Signs Official Club Partnership Agreement with 'Shonan Bellmare'

Knowns Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Keishiro Tanaka), which operates a consumer data platform, announced on February 19, 2026, that it has signed an official club partnership agreement with the professional soccer club 'Shonan Bellmare' (Shonan Bellmare Co., Ltd.; Headquarters: Hiratsuka City, Kanagawa Prefecture) for the 2026 season. Through this partnership, Knowns will leverage its proprietary consumer big data, which exceeds 100 million data points per month, to create new value for the club alongside fans and supporters, while contributing to the revitalization of the club's vast hometown area, spanning 9 cities and 11 towns in the Central Kanagawa and Seisho regions.

Background of the Agreement

With the mission of "Bringing certainty to every inspiration through data," Knowns has supported the decision-making of numerous companies, from large corporations to startups. Meanwhile, Shonan Bellmare is a comprehensive regional sports club that manages not only soccer matches but also six sports teams, including beach volleyball and futsal, and is actively engaged in regional contributions through sports.

In recent years, data utilization in the sports world has become essential not only for analyzing wins and losses but also for improving fan experiences and advancing club management. As this importance grows for Shonan Bellmare, the collaboration with Knowns will visualize the voices of local residents through joint surveys, leading to better club development and regional contributions.

Significance to the Region and Society

This partnership goes beyond simple sponsorship. By combining the massive consumer data held by Knowns with the highly passionate community and expansive hometown of a J.League club, the partnership aims to become a model case for creating new social value starting from sports. By accurately capturing the "public will"—the voices of fans—through data and applying it to club management and the resolution of regional issues, we aim to contribute to a society where more people can experience prosperity.

Future Outlook

In the future, based on the insights gained from this initiative, we aim to build an advanced partnership model that fuses data and sports, with a view to expanding it throughout the domestic and international sports world. Through the power of technology, we will maximize the potential of sports and create a future that realizes a "win-win-win" for fans, the club, and the local community.

Comments from Both Parties

▼ Keishiro Tanaka, CEO of Knowns Inc.

My name is Tanaka, CEO of Knowns Inc., and I am pleased to announce that we will be supporting Shonan Bellmare as an official club partner.

Having spent my university years in the Shonan area, I am extremely happy to become a member of the Shonan Bellmare cheering squad.

Our company is a startup founded in 2019 with the mission of "Bringing certainty to every inspiration through data." We operate the "Knowns" app, which generates consumer survey data, and "Knowns Consumer Research," a marketing SaaS that allows for the immediate analysis and visualization of that data.

Traditionally, it has been common for companies to spend significant time and money to conduct consumer research. However, for "better products and services" to spread throughout the world for consumers, consumer research needs to be more accessible.

Our company uses the power of technology...