From Search-Based to Human-Led Travel: 'Knot' Arrives in Japan to Redefine the Travel Experience

Knot Travel Pte. Ltd. (Headquarters: Singapore, Managing Director: Noriyuki Higuchi), a travel platform that connects people operated by Bamos Group, will launch the beta version of its service on June 10. The service website (https://knottravel.com/) and recruitment for advisors opened on May 25.

## Background of Establishment

Travel is not just determined by destinations or prices. With whom you travel and what kind of time you want to spend matters. Even for the same destination, the experience gained depends heavily on the individual's background and values.

However, in today's era of information overload on social media and accelerated convenience through AI, travel has centered on 'search and comparison' based on destinations, schedules, and prices, making it difficult to create experiences that cater to individual thoughts and values.

Knot carefully captures the thoughts, anxieties, and the 'most important things in a trip' that cannot be gleaned from conditions or search results, aiming to realize travel that is personally納得able through dialogue between travelers and advisors.

By connecting people, we recycle the value of travel experiences, expanding the value of travel planning involving 'people' to deliver new travel options and heart-moving experiences to society.

## Overview of Knot Services

Knot is a next-generation travel platform connecting travelers with advisors who have travel experience.

Travelers choose advisors whose values and travel styles match their own, sharing their desires and preferences through dialogue, allowing them to co-create optimized travel plans with their advisors.

Based on their experience and local knowledge, advisors provide proposals that cannot be obtained from guidebooks or search results, supporting everything from plan design to reservation arrangements.

By providing a mechanism for advisors and travelers to connect and design travel together, Knot realizes a new travel experience model that differs from conventional package tours or bulk booking travel services.

Register as an advisor here (https://knottravel.com/join)

## Knot Welcome Party Held

Prior to the beta release, a Welcome Party for stakeholders and media was held at MORI, TRUNK(HOTEL) on May 22, 2026.

The event introduced the service overview and future prospects of the 'Knot' travel platform, and allowed participants to experience the service's world view through sessions and interaction featuring real voices from travelers and advisors.

The day included greetings from Managing Director Noriyuki Higuchi, talk sessions, and Q&A sessions, attended by many stakeholders and members of the media.

## Comment from Noriyuki Higuchi (Managing Director)

In an age where you can travel at the touch of a button, I feel that experiences are becoming somehow bland and less memorable.

What we value is the power of 'human experience.' There is a unique value of travel that doesn't appear in guidebooks or on social media.

Meeting someone with similar values, receiving advice and support, and sometimes leaving the arrangements to them. Such an experience should make travel more special.

Toward a new form of travel born from human connection, we will continue to take on challenges.