HELP YOU Supports Life Extension Institute's 'One-Person PR' System, Achieving Continuous Information Dissemination and Improved Hospital Functions with a Dedicated Team

K.K. Knit (Headquarters: Shibuya-ku, Tokyo; President: Takao Akizawa), which operates the online outsourcing service 'HELP YOU,' was founded on a fully remote basis and currently has over 600 members performing tasks online from all over Japan and 35 countries worldwide.

Recently, HELP YOU provided team-based support for the public relations activities of the Life Extension Institute (Location: Taito-ku, Tokyo; Representative Director: Yuji Yuasa). Centered around a HELP YOU director who serves as the main point of contact, writers and designers with medical knowledge collaborated to provide hands-on support for social media management and article creation. This has reduced the burden of the 'one-person PR' system and enabled the institute to concentrate on core operations aimed at improving hospital functions.

Background of Implementation

The Life Extension Institute operates three facilities, including the acute care 'Eiju General Hospital,' supporting regional healthcare. Although they previously had a two-person team, they faced several challenges:
- A sudden shift to a 'one-person PR' system due to the resignation of a young employee for a career change, leading to a sharp increase in workload.
- Lack of time and cost for new recruitment and training from scratch.
- The burden of disseminating specialized, evidence-based information unique to the medical industry.
These issues became apparent, and it was necessary to compensate for the sudden resource shortage and prevent PR initiatives from stagnating.

Against this backdrop, the institute considered using an external partner to establish a system that could handle PR operations as an immediate asset while keeping recruitment costs down. They chose to implement HELP YOU, which has a rich portfolio of PR support case studies.

Requested Services

HELP YOU provides support for public relations and social media content creation.
- Managing Instagram accounts for the obstetrics and pharmacy departments.
- Producing the health column 'Eiju Health Navi' on X (formerly Twitter) from planning to writing and design.
- Creating articles for event reports, such as public lectures for local residents, and for the nursing department's blog.
- Creating posters for internal training and event announcements, etc.

Centered around the HELP YOU director, writers and designers with medical knowledge and qualifications work together in a hands-on system that understands the unique expertise and context of a medical setting. It's not just a production agency; they support PR operations as a dedicated team that sustains continuous information dissemination.

Effects of Implementation

Realization of Highly Specialized Medical Content Dissemination
By assigning staff with nursing qualifications and experience in home-visit nursing, as well as medical writers, it became possible to disseminate specialized, evidence-based information. The health column on X (formerly Twitter) recorded over 1,000 impressions at its peak.

Stable Operation through Autonomous Project Management by the Director
The HELP YOU director, who acts as the client's point of contact, perfectly manages schedules by working backward from event dates and operates autonomously, resulting in faster and more stable operations.

Focus on Core Operations such as 'Improving Hospital Functions'
The time spent on production and research was significantly reduced, creating the capacity to focus on tasks related to 'improving hospital functions,' such as making amenities in aging restrooms touchless and digitizing internal bulletin boards with digital signage.

Initiating Future-Oriented Measures by Expanding Contract Hours
To focus on future-oriented measures such as recruitment PR and website renewal, the contract hours with HELP YOU were expanded from 30 to 45 hours per month. They have begun building a team structure with more capacity.

Comment from the Life Extension Institute (Excerpt)

'Although I've never met the director in person, we communicate closely, and it feels like they are right by my side. The team operates autonomously, managing schedules based on event dates and assigning staff with medical knowledge, which gives me a great sense of security.'

'After implementation, the time spent on production and research has decreased significantly, and I can now focus on measures to 'improve hospital functions' that I couldn't get to before. In the future, I hope to entrust them with routine tasks while I tackle more strategic PR initiatives.'

Public Interest Incorporated Foundation Life Extension Institute
Name: Public Interest Incorporated Foundation Life Extension Institute
Location: 2-23-16 Higashiueno, Taito-ku, Tokyo
Established: February 1, 1967 (Transitioned to a Public Interest Incorporated Foundation on April 1, 2012)
Operated Facilities: Eiju General Hospital / Yanagibashi Branch / Eiju General Health Checkup & Preventive Medicine Center
Official HP: https://www.eijuhp.com/

About the Online Outsourcing Service 'HELP YOU'
'HELP YOU' is a service for improving business efficiency where a team of talented assistants with diverse skill sets supports your work. We undertake back-office tasks (HR, accounting, sales administration, document creation, etc.) as an online outsourcing service, contributing to an environment where you can concentrate on your core business.
Our members are located in 35 countries, including the USA, France, and Germany, and across Japan in places like Tokyo, Miyagi, Osaka, and Fukuoka.

Company Overview
Company Name: K.K. Knit
Representative: Takao Akizawa, President
Headquarters: Green Fantasia Bldg. 407, 1-11-11 Jingumae, Shibuya-ku, Tokyo
Established: August 2017 (HELP YOU service started in 2015)
Business: Operation of the online outsourcing service 'HELP YOU.' Also develops learning services for workers and media businesses that support workers.