Tourism Crossover Summit 2026 to be Held, Featuring Tourism Guru Keiichiro Yamada and Junglelia Operator Vice President Daisuke Sato, Supported by the Japan Tourism Agency

The Tourism Crossover Summit 2026 Executive Committee will hold the 'Tourism Crossover Summit 2026,' a co-creation event spanning tourism, regional revitalization, startups, and young human resources, on Saturday, August 22, 2026, at Knowledge Theater directly connected to Osaka Station. This will be the 5th edition of the summit. In 2025, it was held inside the Osaka-Kansai Expo venue, with participation from diverse stakeholders including government, private companies, students, and startups. It has been held as a notable event in the tourism and regional fields, featured in the industry newspaper 'Kanko Keizai Shimbun' and tourism industry news 'Travel Voice.'

In 2026, under the concept 'From the Expo Site, the Future of Tourism Begins to Move,' the summit aims to ensure the legacy of the Osaka-Kansai Expo is not temporary, but leads to solving regional issues, nurturing young talent, and co-creation with companies and local governments.

Currently, in advance of the event's public opening, they are recruiting exhibitors for the concurrently held exhibition booth 'Social Innovation EXPO' and sponsoring companies and organizations. With a cumulative total of over 1,800 attendees over the past four editions and a track record of high media exposure, please utilize this summit as a place to enhance your brand and directly approach your target audience.

Event Features

This event is not just a lecture or exhibition. Starting from tourism, it crosses regional issues, dual-residence, related population, startups, young talent, and local government collaboration, creating a space where companies, local governments, students, and startups meet, leading to concrete collaboration and demonstration projects.

On the day, key figures active on the front lines of tourism, regional revitalization, and business are scheduled to speak, including tourism guru Keiichiro Yamada, Representative of JTIC.SWISS; Daisuke Sato, Executive Director of Katana Inc. / Vice President of Japan Entertainment Inc.; and Yuka Tanimoto, Editor-in-Chief of Forbes JAPAN Web.

Attendees are expected to include companies, local governments, managers, decision-makers, and students interested in tourism and regional fields. The total expected attendance, including the exhibition and networking area, is over 500 people.

Three Selectable Sponsorship & Exhibition Plans

We have prepared the following three plans to suit the needs and scale of each company and organization. Plans starting from 30,000 yen are available.

1. [30,000 yen] Document Placement Plan (for those wanting to easily increase recognition)
Set up a booth next to the 4th-floor theater, the main venue, to distribute pamphlets, etc.
Content: Document placement next to the 4th-floor main venue.
Merit: Direct distribution of materials to attendees (decision-makers in the tourism industry and motivated students).

2. [50,000 yen] Standard Booth Plan (for direct dialogue and test marketing)
In addition to exhibiting, you can conduct product sales and networking in the 'Booth Area.'
Content: Exhibition booth setup (sales of tourism products and regional goods also possible).
Merit: Ideal for deep interaction with participants, direct PR of services, and hearing from people sensitive to tourism and regional issues.

3. [150,000 yen] Premium Booth & PR Plan (maximize brand value and exposure)
Includes exhibition in the area closest to the main venue with the best visitor flow, plus logo placement in official PR.
Content: Priority exhibition near the 4th-floor main venue (foyer, etc.), logo placement on the official website and press release.
Merit: Expected high cost-effectiveness in terms of advertising value, and high brand exposure both domestically and internationally through media coverage.

Event Overview

Name: Tourism Crossover Summit 2026
Date & Time: Saturday, August 22, 2026, 12:00 PM - 7:00 PM (scheduled)
Venue: Knowledge Theater
Location: Grand Front Osaka North Building 4F / Directly connected to Osaka Station
Expected Attendance: 250 seated in theater, over 500 total including exhibition and networking area
Target Participants: Companies, local governments, tourism-related businesses, startups, students, regional players, etc.

Scheduled Content

◯ Keynote speeches by top runners in tourism and regional revitalization
(Reference) Past speakers: Hoshino Resorts Representative Hoshino, etc.
◯ 'Tourism Crossover Contest' awarding the Japan Tourism Agency Commissioner's Award, etc.
◯ Session: Potential of Japanese Tourism from a Global Standard Perspective
◯ Session: Potential of Regional Co-creation through Dual-Residence and Related Population
◯ Networking and exhibition by companies, local governments, students, and startups
◯ New project announcements

Implementation Structure

Organizer: Tourism Crossover Summit 2026 Executive Committee (General Incorporated Association Tourism Crossover Association, General Incorporated Association Dual-Residence Co-creation Association)
Special Cooperation: Osaka Convention & Tourism Bureau (Public Interest Incorporated Foundation)
Management: BACwith LLC, KLP LLC
Cooperation: General Incorporated Association RULEMAKERS DAO
Endorsement: Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism; Japan National Tourism Organization (JNTO)

Past Event

The previous 'Tourism Crossover Summit 2025' was held at the 'Festival Station' inside the Osaka-Kansai Expo venue, with participation from diverse stakeholders including government, private companies, and students. The event featured a youth tourism contest themed on collaboration between tourism and startups, and the announcement of the creation of the 'Kanko Leadership Platform,' a tourism industry platform originating from Osaka, by the Osaka Convention & Tourism Bureau and the Tourism Crossover Association. The event was also covered by the tourism industry news 'Travel Voice.'

Inquiries

Flexible adjustments to meet your company's needs are possible. For detailed materials or consultations, please contact us early via the link below. Plans starting from 30,000 yen are available.

Organization Profiles

General Incorporated Association Tourism Crossover Association
Established in 2023 with the aim of solving the shortage of human resources in the tourism industry through the challenges of young people and different industries. Over 20 organizations, including Kyoto City, Osaka Convention & Tourism Bureau, and Sumitomo Corporation, participate as members, conducting demonstration projects and policy recommendations centered on tourism.

General Incorporated Association Dual-Residence Co-creation Association
Practices co-creation connecting cities and regions through the challenges of young people and the utilization of regional resources.

KLP LLC
With the philosophy 'Towards a No.1 and Only 1 tourism nation proud of the world through the power of youth,' and in collaboration with the Osaka Convention & Tourism Bureau, it develops practical projects for nurturing next-generation leader talent spanning tourism, regions, and business, and solving regional issues.

Contact
contact@2kyousou.org
Tourism Crossover Summit 2026 Joint Secretariat