KLD Co., Ltd. (Headquarters: Itoshima City, Fukuoka Prefecture; Representative Director: Kenta Ito) will open its first permanent store, 'KLD TOKYO', in Jinnan, Shibuya-ku, Tokyo on Saturday, April 4, 2026.
KLD, which has expanded mainly online until now, has verified the potential of customer experience offline through pop-ups at ShinPuhKan in Kyoto and overseas expansion in Taiwan and South Korea. This store is positioned as an extension of this, and will become a base that embodies KLD's philosophy of 'QUALITY REUSABLES' through space, customer service, and products.
Background and Aims KLD has developed a reuse business centered on branded vintage clothing, emphasizing 'delivering the value context along with it, rather than just buying and selling second-hand goods'.
In online sales, we have expanded support through product selection, editing, and content design, but on the other hand, we recognized the following issues: - Cannot fully convey the background and value of products - There is a limit to designing experiences that appeal to customer sensibilities - High importance of physical experience for high-unit-price merchandise
Based on these points, KLD decided to make a full-scale entry into the offline domain.
In a pop-up held at Kyoto's ShinPuhKan in 2025, we recorded sales of approximately 4.3 million yen in 3 days, confirming the effectiveness of curation in real spaces.
In addition, through a long-term pop-up at 'Breeze Nanshan' in Taipei, Taiwan, and expansion at No Baundariez Gallery in Seoul, South Korea, it became clear that the same value is accepted in overseas markets.
Features of KLD TOKYO ### 1. Spatial design that delivers curation as an experience At KLD TOKYO, instead of just displaying products, editing including the brand, historical background, and styling context is expressed as a space.
However, these are not based on purchases based on a specific theme. Each item entrusted or purchased from individual customers serves as a starting point, and by gathering items with their respective backgrounds and stories, a lineup crossing from archive to current stands out as a result.
In addition, KLD operates an online purchase service that keeps items from all over the country, and this system is the foundation of the store's lineup.
*Click here for the online purchase service
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: KLD TOKYO