Fashion Reuse Company KLD Opens First Permanent Store 'KLD TOKYO' in Jinnan, Shibuya
KLD, operating a brand fashion reuse business online, will open its first permanent store, 'KLD TOKYO', in Shibuya in April 2026, emphasizing curated customer experiences.
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- 📰 Published: March 30, 2026 at 19:00
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KLD Co., Ltd. (Headquarters: Itoshima City, Fukuoka Prefecture; Representative Director: Kenta Ito) will open its first permanent store, 'KLD TOKYO', in Jinnan, Shibuya-ku, Tokyo on Saturday, April 4, 2026.
KLD, which has expanded mainly online until now, has verified the potential of customer experience offline through pop-ups at ShinPuhKan in Kyoto and overseas expansion in Taiwan and South Korea. This store is positioned as an extension of this, and will become a base that embodies KLD's philosophy of 'QUALITY REUSABLES' through space, customer service, and products.
## Background and Aims
KLD has developed a reuse business centered on branded vintage clothing, emphasizing 'delivering the value context along with it, rather than just buying and selling second-hand goods'.
In online sales, we have expanded support through product selection, editing, and content design, but on the other hand, we recognized the following issues:
- Cannot fully convey the background and value of products
- There is a limit to designing experiences that appeal to customer sensibilities
- High importance of physical experience for high-unit-price merchandise
Based on these points, KLD decided to make a full-scale entry into the offline domain.
In a pop-up held at Kyoto's ShinPuhKan in 2025, we recorded sales of approximately 4.3 million yen in 3 days, confirming the effectiveness of curation in real spaces.
In addition, through a long-term pop-up at 'Breeze Nanshan' in Taipei, Taiwan, and expansion at No Baundariez Gallery in Seoul, South Korea, it became clear that the same value is accepted in overseas markets.
## Features of KLD TOKYO
### 1. Spatial design that delivers curation as an experience
At KLD TOKYO, instead of just displaying products, editing including the brand, historical background, and styling context is expressed as a space.
However, these are not based on purchases based on a specific theme. Each item entrusted or purchased from individual customers serves as a starting point, and by gathering items with their respective backgrounds and stories, a lineup crossing from archive to current stands out as a result.
In addition, KLD operates an online purchase service that keeps items from all over the country, and this system is the foundation of the store's lineup.
*Click here for the online purchase service
KLD, which has expanded mainly online until now, has verified the potential of customer experience offline through pop-ups at ShinPuhKan in Kyoto and overseas expansion in Taiwan and South Korea. This store is positioned as an extension of this, and will become a base that embodies KLD's philosophy of 'QUALITY REUSABLES' through space, customer service, and products.
## Background and Aims
KLD has developed a reuse business centered on branded vintage clothing, emphasizing 'delivering the value context along with it, rather than just buying and selling second-hand goods'.
In online sales, we have expanded support through product selection, editing, and content design, but on the other hand, we recognized the following issues:
- Cannot fully convey the background and value of products
- There is a limit to designing experiences that appeal to customer sensibilities
- High importance of physical experience for high-unit-price merchandise
Based on these points, KLD decided to make a full-scale entry into the offline domain.
In a pop-up held at Kyoto's ShinPuhKan in 2025, we recorded sales of approximately 4.3 million yen in 3 days, confirming the effectiveness of curation in real spaces.
In addition, through a long-term pop-up at 'Breeze Nanshan' in Taipei, Taiwan, and expansion at No Baundariez Gallery in Seoul, South Korea, it became clear that the same value is accepted in overseas markets.
## Features of KLD TOKYO
### 1. Spatial design that delivers curation as an experience
At KLD TOKYO, instead of just displaying products, editing including the brand, historical background, and styling context is expressed as a space.
However, these are not based on purchases based on a specific theme. Each item entrusted or purchased from individual customers serves as a starting point, and by gathering items with their respective backgrounds and stories, a lineup crossing from archive to current stands out as a result.
In addition, KLD operates an online purchase service that keeps items from all over the country, and this system is the foundation of the store's lineup.
*Click here for the online purchase service