Starting June 22, Yoshisoba will offer three new noodle types: Revival Yoshisoba, Hirouchi Soba, and Kinuhira Udon.
Noah Co., Ltd. (Headquarters: Meguro-ku, Tokyo) announces a full-store noodle renewal for its standing soba chain 'Yoshisoba,' effective June 22, 2026 (Monday).
This renewal reintroduces the straight noodle, long requested by customers, as the 'Revival Yoshisoba.' Additionally, a new wide flat udon called 'Kinuhira Udon' will be launched, creating a three-item lineup alongside the 'Kinugurumi Hirouchi Soba.'
Yoshisoba, which operates 10 locations in Tokyo, prides itself on its traditional dashi broth passed down since its founding and its commitment to domestic ingredients. This noodle renewal reflects the company's response to customer feedback, aiming to offer more people their preferred bowl of noodles. Yoshisoba will continue to deliver the finest flavors and heartfelt service.
[Official Yoshisoba Website] https://www.yoshisoba.jp/
[Refreshed Noodle Lineup: Three Choices for Every Preference]
Starting June 22, 2026 (Monday), Yoshisoba will update its noodle offerings to the following three varieties:
Revival Yoshisoba ■ Kinugurumi Hirouchi Soba ■ Kinuhira Udon
Each offers a distinct texture and flavor, allowing customers to choose based on their mood and preference.
・Revival Yoshisoba – The beloved straight noodle returns
"That soba, once again."
The straight noodle, long cherished at Yoshisoba, will make a comeback as the 'Revival Yoshisoba.'
Even after previous noodle updates, the company received numerous requests such as "I preferred the old soba" and "I want to taste the classic Yoshisoba flavor again." In response to these customer voices, the revival has been decided.
Known for its smooth throat feel and perfect harmony with Yoshisoba's signature dashi, this noodle delivers a simple yet satisfying taste that invites daily enjoyment.
Revival Yoshisoba (Mori)
・Kinugurumi Hirouchi Soba
Made with house-milled kinugurumi buckwheat flour, this soba offers a rich, deep aroma and flavor. Carefully kneaded, it blends traditional craftsmanship with nature's bounty, delivering a nostalgic yet fresh countryside taste.
Hirouchi Soba (Mori)
・Kinuhira Udon – Yoshisoba's first wide flat udon
The newly introduced 'Kinuhira Udon' marks Yoshisoba's first foray into wide flat udon.
While featuring a broad shape reminiscent of himokawa udon, it is crafted thin to achieve a light, delicate texture.
Its silky mouthfeel and smooth swallow are standout features, pairing exceptionally well with dashi broth.
This udon offers a completely new way to enjoy udon.
Kinuhira Udon (Mori)
Free Large-Size Service Continues
Yoshisoba currently offers a free large-size option on all soba and udon menu items.
With the noodle renewal, customers are encouraged to take advantage of this offer to fully enjoy the new noodle varieties.
Tororo Soba (Hot) / Ebiten Soba (Cold)
[Yoshisoba Store Overview]
Standing Soba Shop 'Yoshisoba'
Yoshisoba operates nine standing soba shops across Tokyo.
The soba and udon served daily to many customers are the result of years of trial and error.
The commitment to carefully selected ingredients stems from the desire to offer dishes that customers can enjoy with peace of mind.
Yoshisoba aims to build stores that reliably convey its flavors and philosophy.
Yoshisoba Ginza Store
◆ Stores: All 'Yoshisoba' locations
Ginza Store / Akasaka Store / Fudomae Store / Shibuya Dogenzaka Store / Nihonbashi Store / Nishishinbashi Store / Yoyogi Store / Yotsuya Store / Nakameguro Store
◆ Launch Date: June 22, 2026 (Monday)
◆ Store Information: https://www.yoshisoba.jp/shop/
[Company Overview]
Company Name: Noah Co., Ltd.
Headquarters: 1-17-5 Jingumae, Shibuya-ku, Tokyo
Representative Director: Tomonori Saya
Business: Food and beverage operations, among others
Founded: 1972
Website: https://www.kknoah.co.jp/
<Media Inquiries>
Noah Co., Ltd. Public Relations Contact: Sato
TEL: 03-3725-3611
MAIL: satoh@studionoah.jp
FACT BOX
- Source: PR TIMES
- Category: New Product