Enjoy Shinshu Apples Easily: "Ringonotmarigi Stick Baumkuchen" Made with Nagano Prefecture Apples, New Release on Friday, April 3rd

Takachiho Co., Ltd. (Nagano, Nagano City, President and Representative Director: Kazumi Kubota, hereinafter Takachiho) will launch "Ringonotmarigi Stick Baum," a baked confection made with Nagano prefecture apple juice, on Friday, April 3rd.

The Baumkuchen, baked in multiple layers and shaped into an easy-to-eat stick form, has a moist dough filled with the gentle sweetness of apples and the richness of butter. The exterior is coated with milk and white chocolate, giving it a華やかな (gorgeous/splendid) finish. Individually wrapped, it is easy to share and recommended not only as a souvenir or gift but also as a business gift.

## Aiming to be a New Staple for Shinshu Apple Confectionery

In recent years, souvenir confectionery has been required to be "convenient," "easy to share," and "photogenic." This product, instead of a traditional whole Baumkuchen, is a stick type with individual packaging, making it suitable not only for tourist souvenirs but also for local gifts and business occasions.

By offering Shinshu's representative apples in an easily enjoyable form, we aim for it to become a familiar new staple souvenir.

## Commitment to Using Shinshu Apple Juice

This product uses Nagano prefecture apple juice. By leveraging the ingredients from Shinshu, one of Japan's leading apple-producing regions, we have achieved a rich flavor and elegant sweetness. Using locally sourced raw materials not only enhances quality trust but also contributes to promoting local consumption and the regional brand value.

## Package Design Featuring Shinshu's Apple Motif

The package boldly features apples, the symbol of Shinshu, adopting a design that immediately communicates "Shinshu Souvenir" in stores. To stand out in tourist souvenir shops, the design uses eye-catching colors and a premium feel. With attention to regional characteristics,華やかさ (gorgeousness/splendor), and photogenicity, we have incorporated elements to enhance purchase intent.

## Product Overview: Shinshu Souvenir "Ringonotmarigi Stick Baumkuchen"

◼️ Ringonotmarigi Stick Baumkuchen

◼️ Sales Locations
Tourist souvenir shops in Nagano Prefecture, station buildings, highway service areas/parking areas, hotels, shopping centers, etc.

## Company Profile
Company Name: Takachiho Co., Ltd.
Representative Director & President: Kazumi Kubota
Established: February 28, 1949
Capital: 1 Billion Yen
Fiscal Year End: March 31 (Annual)
Main Business Activities: Manufacturing and wholesale of tourist souvenirs, general confectionery (Japanese and Western), outdoor goods sales, food and beverage, and real estate businesses, etc.
Headquarters Address: 5888 Daizu, Nagano City, Nagano Prefecture, 381-0022, Japan
TEL: 026-221-6677
FAX: 026-221-1346