Spark Joy Twice by 'Seeing' and 'Tasting'! Heart-Fluttering Fukushima Peach Sweets [MOMOÉMI] Series Launches April 6 (Mon)
Takachiho Co., Ltd. will launch a new brand of Fukushima peach sweets, 'MOMOÉMI', on April 6. Utilizing local peach juice, the lineup features cosmetic-like packaging designed to spark joy.
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- 📰 Published: April 6, 2026 at 22:00
- 🔍 Collected: April 6, 2026 at 13:30
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Takachiho Co., Ltd. (Nagano City, Nagano Prefecture; President and CEO: Kazuomi Kubota; hereinafter 'Takachiho') will launch three new types of sweets on Monday, April 6: 'MOMOÉMI Peach x Yogurt Flavored Chocolate Sandwich Cookies', 'Fukushima Peach Milk Cream Cheese Tart', and 'Fukushima Peach Custard Cake', all using 'Momo no Megumi' straight peach juice from JA Fukushima Mirai.
The yogurt-flavored chocolate sandwich offers a refreshing taste, finishing the rich aroma and sweetness of peaches with a yogurt flavor. The milk cream cheese tart provides a flavorful experience where the sweetness of the peach layers with the richness of the cheese. The custard cake has a fluffy texture and a gentle flavor that spreads the scent of peaches. With these three unique tastes, we deliver heart-fluttering moments.
## Development Background and the 'MOMOÉMI' Brand
'We want to create a new Fukushima souvenir like never before.' 'We want to deliver the charm of Fukushima peaches to more people.' Product development began with these thoughts. That is when we encountered JA Fukushima Mirai's 'Momo no Megumi'. To deliver its deliciousness to even more people, we aimed to create a product that takes the form of sweets, allowing people to feel a 'spark of joy' the moment they pick it up.
The destination we arrived at is the brand name [MOMOÉMI]. While making people feel the connection with the 'Momo no Megumi' juice, it combines 'Momo' (Peach) and 'Emi' (Smile), visualizing the idea that 'those who eat it will instinctively smile.' It took about 6 months from concept to completion. By deciding on the name, the packaging, the product, and even the atmosphere of the sales floor were connected into one, taking shape as a brand with a distinct worldview. Another feature is the glamorous and heart-fluttering design that makes you want to pick it up instinctively, much like cosmetics or miscellaneous goods.
## Product Overview
◆MOMOÉMI
Peach x Yogurt Flavored Chocolate Sandwich Cookies
12 pieces: 1,100 JPY (excluding tax)
The yogurt-flavored chocolate sandwich offers a refreshing taste, finishing the rich aroma and sweetness of peaches with a yogurt flavor. The milk cream cheese tart provides a flavorful experience where the sweetness of the peach layers with the richness of the cheese. The custard cake has a fluffy texture and a gentle flavor that spreads the scent of peaches. With these three unique tastes, we deliver heart-fluttering moments.
## Development Background and the 'MOMOÉMI' Brand
'We want to create a new Fukushima souvenir like never before.' 'We want to deliver the charm of Fukushima peaches to more people.' Product development began with these thoughts. That is when we encountered JA Fukushima Mirai's 'Momo no Megumi'. To deliver its deliciousness to even more people, we aimed to create a product that takes the form of sweets, allowing people to feel a 'spark of joy' the moment they pick it up.
The destination we arrived at is the brand name [MOMOÉMI]. While making people feel the connection with the 'Momo no Megumi' juice, it combines 'Momo' (Peach) and 'Emi' (Smile), visualizing the idea that 'those who eat it will instinctively smile.' It took about 6 months from concept to completion. By deciding on the name, the packaging, the product, and even the atmosphere of the sales floor were connected into one, taking shape as a brand with a distinct worldview. Another feature is the glamorous and heart-fluttering design that makes you want to pick it up instinctively, much like cosmetics or miscellaneous goods.
## Product Overview
◆MOMOÉMI
Peach x Yogurt Flavored Chocolate Sandwich Cookies
12 pieces: 1,100 JPY (excluding tax)