GREEN'S CORPORATION (Headquarters: Yokkaichi City, Mie Prefecture; President and Representative Director: Yuya Muraki; Securities Code: 6547), which boasts over 60 years of hotel operating experience, primarily with the global brand 'Comfort Hotel,' has commenced an initiative at five hotels in the Kyushu area, including 'Comfort Hotel Kokura' (Kitakyushu City, Fukuoka Prefecture), to switch from conventional plastic umbrellas to long-handled umbrellas bearing the hotel's logo for guest rental.

Hotels operated by our company currently use plastic umbrellas for guest rentals. However, the 50cm small umbrellas currently in use have durability issues, leading to breakage and loss depending on the usage environment. This necessitates continuous replenishment, resulting in an estimated annual disposal of approximately 240 plastic umbrellas per hotel, equivalent to about 3,200 plastic bottles.

In addition to this situation, considering the societal progress in plastic reduction initiatives, such as the introduction of fees for plastic shopping bags, we have examined environmentally friendly measures that can be implemented at the hotel level, leading to the adoption of these 'sustainable umbrellas with logos.'

By switching from plastic umbrellas to reusable umbrellas that can be used repeatedly over a long period, we aim to reduce the number of umbrellas discarded due to damage. Furthermore, by placing the hotel brand logo on the umbrellas, we also aim to reduce the number of discards by deterring loss.

This initiative falls under 'Environmentally and Socially Conscious Procurement,' one of the key sustainability issues set forth by our company.

GREEN'S CORPORATION will continue to engage in activities aimed at realizing a sustainable society.

**■ Hotels where implemented**

① Comfort Hotel Kokura Address: 2-6-21 Asano, Kokurakita-ku, Kitakyushu City, Fukuoka Prefecture TEL: 093-512-8311 URL: https://www.choice-hotels.jp/hotel/kokura/

② Comfort Hotel Kurosaki Address: 3-13-13 Kurosaki, Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture TEL: 093-644-1411 URL: https://www.choice-hotels.jp/hotel/kurosaki/

③ Comfort Hotel Saga Address: 1-14-38 Ekimae Chuo, Saga City, Saga Prefecture TEL: 0952-36-6311 URL: https://www.choice-hotels.jp/hotel/saga/

④ Comfort Hotel Kumamoto Shinshigai Address: 2-10 Shinshigai, Chuo-ku, Kumamoto City, Kumamoto Prefecture TEL: 096-211-8411 URL: https://www.choice-hotels.jp/hotel/kumamoto/

⑤ Comfort Hotel Miyazaki Address: 3-49 Chuo-dori, Miyazaki City, Miyazaki Prefecture TEL: 0985-22-8611 URL: https://www.choice-hotels.jp/hotel/miyazaki/

**■ About GREEN'S CORPORATION** GREEN'S CORPORATION has successfully expanded nationwide as the only mid-range global brand hotel chain, leveraging the synergy between the 'Choice Brand,' which includes over 7,500 hotels in more than 46 countries, and its 'Original Brand,' which has over 60 years of hotel operating experience.

The company's management vision is 'TRY! NEXT JOURNEY - Embark on a New Journey.'

GREEN'S Group's 2030 CSR Declaration: ~ Aiming to be an 'environmentally and people-friendly hospitality company' ~ With 'service and contribution to local communities' as one of its corporate objectives, the company engages in community-based social contribution activities and environmental initiatives through its business. To fulfill its corporate social responsibility and further solidify the trust built in the region over half a century, the company will continue to earnestly promote sustainability activities. By realizing the materiality (key issues) of the GREEN'S Group, it will also contribute to the achievement of the SDGs (Sustainable Development Goals). URL: https://kk-greens.jp/ Business Description: Management of hotels and restaurants, and other related operations.

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  • Source: PR TIMES
  • Category: キャンペーン