[Additional Information] SEVENTEEN MINGYU Exclusive Venue Benefits Decided for Isaac Toast POPUP STORE! HMV Exclusive Video First Release
Korean toast brand "Isaac Toast" will hold a limited-time POPUP STORE and special exhibition sale at HMV&BOOKS and 5 United Cinemas nationwide in Japan. In collaboration with K-POP group SEVENTEEN's MINGYU, exclusive benefits and comment videos will be offered.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:00
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 09:54 (22 min after Collected)
To commemorate the release, a "POPUP STORE" featuring product sales and large-scale exhibitions will be held sequentially at HMV&BOOKS starting May 12, 2026 (Tuesday), and "Photo Spots & Sales" will be set up at 5 United Cinemas nationwide.
Isaac Toast POPUP STORE
■ POPUP STORE Event Overview (In-store product sales and benefit distribution available)
【Participating Stores/Period】
■HMV&BOOKS SHIBUYA
〒150-0041
Shibuya Modi 5F, 1-21-3 Jinnan, Shibuya-ku, Tokyo Special Space
Business Hours: 10:00～21:00
Event Period: May 12, 2026 (Tuesday) ～ May 25, 2026 (Monday)
■HMV&BOOKS NAMBA
〒542-0076
Namba Marui 7F, 3-8-9 Namba, Chuo-ku, Osaka-shi, Osaka
Business Hours: 11:00～20:00
Event Period: May 21, 2026 (Thursday) ～ June 1, 2026 (Monday)
*For details, please see the morecos+ event page.
https://morecos.hmv.co.jp/news/article/260401500/
【Content】
・Panel exhibition
・First public release of SEVENTEEN MINGYU's HMV exclusive comment video!
【Benefit Campaign】
(1) For every 2,500 yen (tax included) spent on eligible products at participating stores during the campaign period, you will receive a SEVENTEEN MINGYU frame photo set!
SEVENTEEN MINGYU frame photo set
(2) One POPUP limited Isaac Toast recipe book will be presented!
Isaac Toast recipe book
*Benefits are limited in quantity. Distribution will end without prior notice once supplies run out at each store. Please be aware in advance.
■ Special Exhibition & Sales Venue
*Details will be announced later on the Lawson United Cinemas website.
Special photo spots, including life-sized panels featuring MINGYU's visuals, and limited sales will be set up at a total of 5 United Cinemas nationwide.
(Only United Cinemas Aqua City Odaiba will have a special photo zone. The other 4 stores will have life-sized panels.)
【Participating Stores and Period】
• Phase 1: May 12, 2026 (Tuesday) ～ May 25, 2026 (Monday)
United Cinemas Aqua City Odaiba (Minato-ku, Tokyo)
United Cinemas Toyosu (Koto-ku, Tokyo)
• Phase 2: May 21, 2026 (Thursday) ～ June 1, 2026 (Monday)
United Cinemas Kishiwada (Kishiwada-shi, Osaka)
Lawson United Cinemas Sapporo (Sapporo-shi, Hokkaido)
United Cinemas Fukuoka Momochi (Fukuoka-shi, Fukuoka)
【Eligible Products】(with limited benefits)
Product Name: Isaac Toast Sauce & Jam Set (with benefits)
Set Contents: 1 sauce + 1 jam (choose one from Apple/Peach/Kiwi)
Sales Price: 3,326 yen (tax included)
Purchase Benefits: Frame photo set, recipe book (event limited, limited quantity)
*Quantities are limited. Please forgive us if sold out.
■ Product Introduction
Isaac Toast Sauce
¥1,663 (tax included)
Net Content: 260g
Isaac Toast Apple Jam
¥1,663 (tax included)
Net Content: 230g
Isaac Toast Peach Jam
¥1,663 (tax included)
Net Content: 230g
Isaac Toast Kiwi Jam
¥1,663 (tax included)
Net Content: 220g
Isaac Toast, a hot sandwich specialty store beloved in Korea
■ About "isaac toast"
Korean-born toast brand celebrating its 31st anniversary
"Isaac Toast" was founded in 1995 and expanded its chain operations from 2003, becoming a toast brand beloved by the Korean people. With approximately 900 stores nationwide, it has established its position as a "soul food" that must be visited during a trip to Korea, thanks to its deliciousness and familiarity.
【The Key to Flavor: Isaac Toast Sauce】
This time, the "Isaac Toast Sauce," which is the key to the flavor of all Isaac Toast menus, will be released in Japan. It has an exquisite balance of sweetness and richness, creating an addictive taste that makes you want to eat it again. This sauce enhances the deliciousness of various dishes, not just toast, and its release has long been eagerly awaited by many fans who visit Isaac Toast.
To allow people to enjoy the taste of Isaac Toast at home, the sauce will be released in Japan. (It will not be sold in Korea.)
【About SEVENTEEN MINGYU】
MINGYU
Born April 6, 1997.
Active in the world as a 13-member group SEV
Isaac Toast POPUP STORE
■ POPUP STORE Event Overview (In-store product sales and benefit distribution available)
【Participating Stores/Period】
■HMV&BOOKS SHIBUYA
〒150-0041
Shibuya Modi 5F, 1-21-3 Jinnan, Shibuya-ku, Tokyo Special Space
Business Hours: 10:00～21:00
Event Period: May 12, 2026 (Tuesday) ～ May 25, 2026 (Monday)
■HMV&BOOKS NAMBA
〒542-0076
Namba Marui 7F, 3-8-9 Namba, Chuo-ku, Osaka-shi, Osaka
Business Hours: 11:00～20:00
Event Period: May 21, 2026 (Thursday) ～ June 1, 2026 (Monday)
*For details, please see the morecos+ event page.
https://morecos.hmv.co.jp/news/article/260401500/
【Content】
・Panel exhibition
・First public release of SEVENTEEN MINGYU's HMV exclusive comment video!
【Benefit Campaign】
(1) For every 2,500 yen (tax included) spent on eligible products at participating stores during the campaign period, you will receive a SEVENTEEN MINGYU frame photo set!
SEVENTEEN MINGYU frame photo set
(2) One POPUP limited Isaac Toast recipe book will be presented!
Isaac Toast recipe book
*Benefits are limited in quantity. Distribution will end without prior notice once supplies run out at each store. Please be aware in advance.
■ Special Exhibition & Sales Venue
*Details will be announced later on the Lawson United Cinemas website.
Special photo spots, including life-sized panels featuring MINGYU's visuals, and limited sales will be set up at a total of 5 United Cinemas nationwide.
(Only United Cinemas Aqua City Odaiba will have a special photo zone. The other 4 stores will have life-sized panels.)
【Participating Stores and Period】
• Phase 1: May 12, 2026 (Tuesday) ～ May 25, 2026 (Monday)
United Cinemas Aqua City Odaiba (Minato-ku, Tokyo)
United Cinemas Toyosu (Koto-ku, Tokyo)
• Phase 2: May 21, 2026 (Thursday) ～ June 1, 2026 (Monday)
United Cinemas Kishiwada (Kishiwada-shi, Osaka)
Lawson United Cinemas Sapporo (Sapporo-shi, Hokkaido)
United Cinemas Fukuoka Momochi (Fukuoka-shi, Fukuoka)
【Eligible Products】(with limited benefits)
Product Name: Isaac Toast Sauce & Jam Set (with benefits)
Set Contents: 1 sauce + 1 jam (choose one from Apple/Peach/Kiwi)
Sales Price: 3,326 yen (tax included)
Purchase Benefits: Frame photo set, recipe book (event limited, limited quantity)
*Quantities are limited. Please forgive us if sold out.
■ Product Introduction
Isaac Toast Sauce
¥1,663 (tax included)
Net Content: 260g
Isaac Toast Apple Jam
¥1,663 (tax included)
Net Content: 230g
Isaac Toast Peach Jam
¥1,663 (tax included)
Net Content: 230g
Isaac Toast Kiwi Jam
¥1,663 (tax included)
Net Content: 220g
Isaac Toast, a hot sandwich specialty store beloved in Korea
■ About "isaac toast"
Korean-born toast brand celebrating its 31st anniversary
"Isaac Toast" was founded in 1995 and expanded its chain operations from 2003, becoming a toast brand beloved by the Korean people. With approximately 900 stores nationwide, it has established its position as a "soul food" that must be visited during a trip to Korea, thanks to its deliciousness and familiarity.
【The Key to Flavor: Isaac Toast Sauce】
This time, the "Isaac Toast Sauce," which is the key to the flavor of all Isaac Toast menus, will be released in Japan. It has an exquisite balance of sweetness and richness, creating an addictive taste that makes you want to eat it again. This sauce enhances the deliciousness of various dishes, not just toast, and its release has long been eagerly awaited by many fans who visit Isaac Toast.
To allow people to enjoy the taste of Isaac Toast at home, the sauce will be released in Japan. (It will not be sold in Korea.)
【About SEVENTEEN MINGYU】
MINGYU
Born April 6, 1997.
Active in the world as a 13-member group SEV