【SEVENTEEN MINGYU × ISAAC TOAST】Korea's No.1 Toast Brand Lands in Japan! Limited Exhibition & Sales at 7 Venues Nationwide, Pre-orders for MINGYU Event Tickets End April 26th
Korea's No.1 toast brand, Isaac Toast, is launching in Japan with a nationwide exhibition and sales event, featuring brand model SEVENTEEN's MINGYU. A special offline event with MINGYU will be held on May 21, 2026, with pre-order lottery applications closing April 26th.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 11:02 (96h 30m after Collected)
To commemorate the release, we have decided to hold an exclusive offline event on Thursday, May 21, 2026, welcoming MINGYU from the popular group SEVENTEEN, who serves as the brand model.
Currently, advance reservations for products eligible for a lottery to win an invitation for 550 guests are being accepted on morecos+ until Sunday, April 26th.
Furthermore, starting sequentially from Tuesday, May 12, 2026, we will launch a "POPUP STORE" for product sales and large-scale exhibitions at HMV&BOOKS, and develop "Photo Spots & Sales" at 5 United Cinemas locations nationwide.
Isaac Toast POPUP STORE
■ [Release Commemoration] Invitation to MINGYU's Japan Offline Event on May 21st (Thurs)! (Reception ends April 26th!)
Prior to the POPUP STORE, advance reservations are currently being accepted exclusively on "morecos+".
*Invitations for this event are subject to a lottery among those who reserve eligible products within the target period (until April 26, 2026) on morecos+.
For detailed application methods, eligible products, and precautions, please check the special page on morecos+.
https://morecos.hmv.co.jp/news/article/260401500/
• Event Name: "Isaac Toast Sauce & Jam Release Commemorative Event with SEVENTEEN MINGYU"
• Date and Time: May 21, 2026 (Thursday) from 17:40 (scheduled)
• Venue: A certain location in Tokyo
• Event Content: Media interviews, brand introductions, talk shows, and on-the-day lottery prize giveaways are planned.
Isaac Toast Sauce & Jam Release Commemorative Event with SEVENTEEN MINGYU
■ POPUP STORE Overview (In-store sales and benefits distribution available)
*Details will be announced later on morecos+.
In addition to purchasing Isaac Toast-related products on the spot, we will hold a large-scale "Key Visual Exhibition" to convey the brand's appeal.
For customers who purchase 2,500 yen (tax included) or more per transaction,
we will present a limited-edition "SEVENTEEN MINGYU Framed Photo" on a first-come, first-served basis.
[Stores & Dates]
• Phase 1: Tuesday, May 12, 2026 – Monday, May 25, 2026 HMV&BOOKS SHIBUYA (Shibuya-ku, Tokyo)
• Phase 2: Thursday, May 21, 2026 – Monday, June 1, 2026 HMV&BOOKS NAMBA (Namba-shi, Osaka)
*Benefits are limited in quantity. Please note that distribution will end without notice once the prepared quantity at each store is depleted.
■ Special Exhibition Venues
*Details will be announced later on the Lawson United Cinema website.
At a total of 5 United Cinemas locations nationwide, we will develop special photo spots such as life-sized panels featuring MINGYU's visuals.
(Only United Cinemas Aqua City Odaiba will have a special photo zone. The other 4 stores will feature life-sized panels.)
[Stores & Dates]
• Phase 1: Tuesday, May 12, 2026 – Monday, May 25, 2026
United Cinemas Aqua City Odaiba (Minato-ku, Tokyo)
United Cinemas Toyosu (Koto-ku, Tokyo)
• Phase 2: Thursday, May 21, 2026 – Monday, June 1, 2026
United Cinemas Kishiwada (Kishiwada-shi, Osaka)
United Cinemas Sapporo (Sapporo-shi, Hokkaido)
United Cinemas Fukuoka Momochi (Fukuoka-shi, Fukuoka)
■ Product Introduction
Isaac Toast Sauce
¥1,620 (tax included)
Contents: 260g
Isaac Toast Apple Jam
¥1,620 (tax included)
Contents: 230g
Isaac Toast Peach Jam
¥1,620 (tax included)
Contents: 230g
Isaac Toast Kiwi Jam
¥1,620 (tax included)
Contents: 220g
Korea's beloved hot sandwich specialty store, Isaac Toast
Currently, advance reservations for products eligible for a lottery to win an invitation for 550 guests are being accepted on morecos+ until Sunday, April 26th.
Furthermore, starting sequentially from Tuesday, May 12, 2026, we will launch a "POPUP STORE" for product sales and large-scale exhibitions at HMV&BOOKS, and develop "Photo Spots & Sales" at 5 United Cinemas locations nationwide.
Isaac Toast POPUP STORE
■ [Release Commemoration] Invitation to MINGYU's Japan Offline Event on May 21st (Thurs)! (Reception ends April 26th!)
Prior to the POPUP STORE, advance reservations are currently being accepted exclusively on "morecos+".
*Invitations for this event are subject to a lottery among those who reserve eligible products within the target period (until April 26, 2026) on morecos+.
For detailed application methods, eligible products, and precautions, please check the special page on morecos+.
https://morecos.hmv.co.jp/news/article/260401500/
• Event Name: "Isaac Toast Sauce & Jam Release Commemorative Event with SEVENTEEN MINGYU"
• Date and Time: May 21, 2026 (Thursday) from 17:40 (scheduled)
• Venue: A certain location in Tokyo
• Event Content: Media interviews, brand introductions, talk shows, and on-the-day lottery prize giveaways are planned.
Isaac Toast Sauce & Jam Release Commemorative Event with SEVENTEEN MINGYU
■ POPUP STORE Overview (In-store sales and benefits distribution available)
*Details will be announced later on morecos+.
In addition to purchasing Isaac Toast-related products on the spot, we will hold a large-scale "Key Visual Exhibition" to convey the brand's appeal.
For customers who purchase 2,500 yen (tax included) or more per transaction,
we will present a limited-edition "SEVENTEEN MINGYU Framed Photo" on a first-come, first-served basis.
[Stores & Dates]
• Phase 1: Tuesday, May 12, 2026 – Monday, May 25, 2026 HMV&BOOKS SHIBUYA (Shibuya-ku, Tokyo)
• Phase 2: Thursday, May 21, 2026 – Monday, June 1, 2026 HMV&BOOKS NAMBA (Namba-shi, Osaka)
*Benefits are limited in quantity. Please note that distribution will end without notice once the prepared quantity at each store is depleted.
■ Special Exhibition Venues
*Details will be announced later on the Lawson United Cinema website.
At a total of 5 United Cinemas locations nationwide, we will develop special photo spots such as life-sized panels featuring MINGYU's visuals.
(Only United Cinemas Aqua City Odaiba will have a special photo zone. The other 4 stores will feature life-sized panels.)
[Stores & Dates]
• Phase 1: Tuesday, May 12, 2026 – Monday, May 25, 2026
United Cinemas Aqua City Odaiba (Minato-ku, Tokyo)
United Cinemas Toyosu (Koto-ku, Tokyo)
• Phase 2: Thursday, May 21, 2026 – Monday, June 1, 2026
United Cinemas Kishiwada (Kishiwada-shi, Osaka)
United Cinemas Sapporo (Sapporo-shi, Hokkaido)
United Cinemas Fukuoka Momochi (Fukuoka-shi, Fukuoka)
■ Product Introduction
Isaac Toast Sauce
¥1,620 (tax included)
Contents: 260g
Isaac Toast Apple Jam
¥1,620 (tax included)
Contents: 230g
Isaac Toast Peach Jam
¥1,620 (tax included)
Contents: 230g
Isaac Toast Kiwi Jam
¥1,620 (tax included)
Contents: 220g
Korea's beloved hot sandwich specialty store, Isaac Toast