New Proposal for 'Totonoi Time' After Sauna: Experiential Event Featuring Non-Alcoholic 'Totonoi Ale' and a Sake Bath
Kizakura Co., Ltd. held an experiential event combining the non-alcoholic beverage 'Totonoi Ale' with a 'Sake Bath' at the bathhouse 'Sauna no Umeyu' in Kyoto City. The event proposes a new relaxation experience after saunas.
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- 📰 Published: April 11, 2026 at 01:28
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Kizakura Co., Ltd. (President: Yuji Matsumoto, Headquarters: Fushimi-ku, Kyoto City) held a special "Sake Bath" event using sake at the public bathhouse "Sauna no Umeyu" (175-1 Iwatakicho, Shimogyo-ku, Kyoto City, Kyoto Prefecture), which also features sauna facilities, as an initiative to promote the appeal of its non-alcoholic "Totonoi Ale".
This event was planned as a new proposal to help people enjoy their "totonoi (regulating)" time after a sauna more richly, creating an opportunity to experientially feel its compatibility with "Totonoi Ale".
### The sauna boom and the spread of "totonoi" culture
In recent years, along with the growing popularity of saunas, a new relaxation culture of "totonou (regulating oneself)" has been spreading. During the time spent conditioning the mind and body through the cycle of sauna, cold bath, and outdoor air bath, the choice of beverage has also become an important factor.
On the other hand, due to a trend towards mindful alcohol consumption and growing health consciousness, an increasing number of people are choosing non-alcoholic beverages after a sauna.
Therefore, to allow people to experience the non-alcoholic "Totonoi Ale," developed as "the perfect drink after a sauna," in a more memorable way, Kizakura planned an event combining it with a "Sake Bath," leveraging its unique strengths as a sake manufacturer.
### ■ Event Overview
In this event, a "Sake Bath" was held where sake was poured into the indoor bathtubs. By setting six pouring times a day, visual and experiential enjoyment was provided to the visitors.
The sake poured in was "Kin-in Kizakura," which celebrated its 60th anniversary of release this year.
"Kin-in Kizakura" is a sake with a mellow umami flavor when drunk, and when soaking in the bathtub, it leads to moisturized skin and relaxes both mind and body.
Through the bathing experience enveloped in the gentle aroma of sake, the outdoor air bath after the sauna, and the "Totonoi Ale" tasted afterwards, a new bathing style was proposed to enjoy "totonoi" with all five senses.
Furthermore, although "Totonoi Ale" is non-alcoholic, it achieves a beer-like refreshing feeling and satisfying taste, making it a suitable product for hydration after a sauna.
In the future, April 1
This event was planned as a new proposal to help people enjoy their "totonoi (regulating)" time after a sauna more richly, creating an opportunity to experientially feel its compatibility with "Totonoi Ale".
### The sauna boom and the spread of "totonoi" culture
In recent years, along with the growing popularity of saunas, a new relaxation culture of "totonou (regulating oneself)" has been spreading. During the time spent conditioning the mind and body through the cycle of sauna, cold bath, and outdoor air bath, the choice of beverage has also become an important factor.
On the other hand, due to a trend towards mindful alcohol consumption and growing health consciousness, an increasing number of people are choosing non-alcoholic beverages after a sauna.
Therefore, to allow people to experience the non-alcoholic "Totonoi Ale," developed as "the perfect drink after a sauna," in a more memorable way, Kizakura planned an event combining it with a "Sake Bath," leveraging its unique strengths as a sake manufacturer.
### ■ Event Overview
In this event, a "Sake Bath" was held where sake was poured into the indoor bathtubs. By setting six pouring times a day, visual and experiential enjoyment was provided to the visitors.
The sake poured in was "Kin-in Kizakura," which celebrated its 60th anniversary of release this year.
"Kin-in Kizakura" is a sake with a mellow umami flavor when drunk, and when soaking in the bathtub, it leads to moisturized skin and relaxes both mind and body.
Through the bathing experience enveloped in the gentle aroma of sake, the outdoor air bath after the sauna, and the "Totonoi Ale" tasted afterwards, a new bathing style was proposed to enjoy "totonoi" with all five senses.
Furthermore, although "Totonoi Ale" is non-alcoholic, it achieves a beer-like refreshing feeling and satisfying taste, making it a suitable product for hydration after a sauna.
In the future, April 1