Challenging an Era of Change: Kizakura's Vision for the Next 100 Years
Celebrating its 100th anniversary, the Kyoto-based sake brewery Kizakura has announced its vision for the next century. Amidst a challenging alcohol market, the company reaffirms its commitment as an 'integrated alcohol manufacturer' to create new values and experiences that bring 'relaxation, moisture, and radiance' to people's lives.
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- 📰 Published: April 1, 2026 at 09:00
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Our company supports 'April Dream,' which aims to make April 1st a day to transmit dreams. This press release is the dream of 'Kizakura Co., Ltd.'
Kizakura Co., Ltd. 'Challenge to the Future'
Kizakura Co., Ltd. (Headquarters: Fushimi-ku, Kyoto) is an alcohol manufacturer founded in 1925 (Taisho 14) that celebrated its 100th anniversary in 2025. Although a latecomer in the sake industry, where many companies have long histories, we have undertaken various challenges, such as pioneering television commercials in the industry and developing products that are not bound by conventional wisdom.
■ Behind the Realization of Dreams
The environment surrounding alcohol is becoming increasingly severe due to rising health consciousness and changes in drinking opportunities. However, precisely because we are in such an era, we at Kizakura will continue to challenge ourselves without stopping. We believe that our mission is to reconsider the value and enjoyment of alcohol and to continue to stay close to people's lives through new value proposals. As an integrated alcohol manufacturer, we have delivered 'relaxation, moisture, and radiance' values to more people. Now that we have reached the 100-year milestone, while taking pride in our journey so far, we are not satisfied with the status quo. As a company that continues to evolve toward the next 100 years, we aim to transform the changes of the times into strength and be an existence that continues to create new cultures and experiences. That is the future we envision.
'Kizakura,' the origin of the company name
Honten-gura (Main Brewery)
■ The History of Kizakura
Kizakura Co., Ltd. was established in Meiji 37 (1...
Kizakura Co., Ltd. 'Challenge to the Future'
Kizakura Co., Ltd. (Headquarters: Fushimi-ku, Kyoto) is an alcohol manufacturer founded in 1925 (Taisho 14) that celebrated its 100th anniversary in 2025. Although a latecomer in the sake industry, where many companies have long histories, we have undertaken various challenges, such as pioneering television commercials in the industry and developing products that are not bound by conventional wisdom.
■ Behind the Realization of Dreams
The environment surrounding alcohol is becoming increasingly severe due to rising health consciousness and changes in drinking opportunities. However, precisely because we are in such an era, we at Kizakura will continue to challenge ourselves without stopping. We believe that our mission is to reconsider the value and enjoyment of alcohol and to continue to stay close to people's lives through new value proposals. As an integrated alcohol manufacturer, we have delivered 'relaxation, moisture, and radiance' values to more people. Now that we have reached the 100-year milestone, while taking pride in our journey so far, we are not satisfied with the status quo. As a company that continues to evolve toward the next 100 years, we aim to transform the changes of the times into strength and be an existence that continues to create new cultures and experiences. That is the future we envision.
'Kizakura,' the origin of the company name
Honten-gura (Main Brewery)
■ The History of Kizakura
Kizakura Co., Ltd. was established in Meiji 37 (1...