Sugi Pharmacy 50th Anniversary Limited Edition! Featuring the Notable Beauty Ingredient "Glutathione." A Beauty Serum Foam Soap That Can Wash Both Delicate Zones and the Entire Body is Now Available.

KIYORA Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yuko Koga) will release a glutathione-containing beauty serum foam soap from "femimore," a brand with the concept of "shining more femininely," which can wash both delicate zones and the entire body with just one bottle. It will be exclusively launched at Sugi Pharmacy Group stores nationwide from Wednesday, April 8, 2026.

*Some stores may not carry this product.

◆ Growing Interest in Fem Care

In recent years, interest in fem care has grown, and the idea of caring for delicate zones just like one cares for their face or hair is spreading.

The delicate zone is a thin and sensitive area, prone to issues like moisture, dryness, and odor. Therefore, an increasing number of women are opting for gentle cleansing care instead of general body soaps.

◆ "female" × "more" = "femimore"

With the concept of "shining more femininely," a beauty serum foam soap focusing on delicate women's concerns has been born.
The delicate zone is considered a woman's "second face."
It was developed with the desire for women to care for their delicate zones with the same importance as they care for their skin and hair.

◆ The Fifth Installment is "Glutathione-Containing. Adult Transparency Care Foam Soap"

This fifth installment in the series launches a beauty serum foam soap formulated with "glutathione," a notable beauty ingredient for transparency care.

Its rich foam gently envelops, cleansing from the delicate zone to the entire body, leading to a translucent skin impression.

【Product Features】

• ① One bottle for pearl-like foam. Glutathione-Containing Beauty Serum Foam Soap

The rich foam containing glutathione gently envelops, leading to skin with a pearl-like impression of firmness, luster, transparency, and elasticity.
It can be used not only on the delicate zone but also on the underarms, bust, and the entire body.

• ② For concerns about odor and discomfort!

Formulated with "Botanical Moisturizing Ingredients" × "Dipotassium Glycyrrhizinate"

The delicate zone is prone to moisture and troubles.
Carefully selected botanical moisturizing ingredients are blended to condition the skin. It thoroughly washes away sweat and dirt that cause odor, cleanses the delicate zone, underarms, and entire body, and even relieves discomfort during menstruation, keeping you clean.
Additionally, with "Dipotassium Glycyrrhizinate," it is recommended for those prone to skin irritation or who wish to avoid burdening their skin.

• ③ Weakly Acidic Formula & 6-Free Formula

Washing with general body soaps or regular soaps can alter the pH balance, making the skin prone to problems.
Femimore uses a weakly acidic formula, the same as the delicate zone. It uses 100% plant-derived cleansing ingredients, also found in baby soaps, achieving both gentle usability and good lathering.
It is free from parabens, alcohol, sulfates, mineral oil, silicones, and synthetic colorants, making it recommended even for those with sensitive skin.

• ④ White Tea Scent

A White Tea scent with a refreshing citrus and soft aroma. Enjoy an elegant body care time.

〇Glutathione: Moisturizing ingredient 〇Pearl-like: Skin impression with luster due to moisture 〇Dipotassium Glycyrrhizinate: Skin conditioning ingredient 〇Discomfort: Discomfort due to dirt causing moisture buildup

〈Glutathione-Containing Beauty Serum Foam Soap〉

【Product Overview】
Product Name: femimore Beauty Serum Foam Soap G White Tea Scent
Contents: 500mL
Base Price: ¥1,580 (excluding tax) / ¥1,738 (including tax)
Release Date: Wednesday, April 8, 2026
Sales Location: Limited release at Sugi Pharmacy Group stores nationwide
*Some stores may not carry this product.

【How to Use】
Take an appropriate amount on wet hands, a sponge, or towel, wash gently, and then rinse thoroughly.

【femimore HP】
https://www.femimore.jp

【femimore Instagram】
​https://www.instagram.com/femimore_official/