Sugi Pharmacy 50th Anniversary Exclusive! Featuring Glutathione, a Noteworthy Beauty Ingredient: Essence Foam Soap for Intimate Areas and Whole Body Now Available
Sugi Pharmacy will exclusively launch an essence foam soap containing glutathione for both intimate areas and the whole body, as part of its 50th-anniversary celebration.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
KIYORA Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director & President: Yuko Koga) will be exclusively launching an essence foam soap, infused with glutathione, that can cleanse both intimate areas and the entire body, from its “femimore” brand—concepted as “shining more femininely”—at Sugi Pharmacy Group stores nationwide starting April 8, 2026 (Wednesday).
*Some stores may not carry the product.
## Growing Interest in Femcare
In recent years, interest in femcare has been increasing, and the idea of caring for intimate areas just like one cares for the face and hair is becoming widespread.
The intimate area has thin and delicate skin, making it prone to issues like stuffiness, dryness, and odor. Therefore, more women are opting for gentle cleansing care instead of general body soaps.
## “female” × “more” = “femimore”
Born from the concept of “shining more femininely,” femimore is an essence foam soap developed with a focus on women’s delicate concerns.
The intimate area is often referred to as a woman's “second face.”
This product was developed with the desire to encourage women to care for their intimate areas as carefully as they would their skin and hair.
## Fifth Release: “Glutathione-infused. Adult Radiance Care Foam Soap”
This fifth product in the series is an essence foam soap featuring glutathione, a beauty ingredient gaining attention for its radiance care benefits.
Its rich foam gently envelops the skin, leading to a radiant skin appearance while gently cleansing from intimate areas to the entire body.
## 【Product Features】
- ① Glutathione-infused Essence Foam Soap for a “Shiratama” (Radiant Pearl-like) Foam
Its rich foam, infused with glutathione, gently embraces the skin, leading to a radiant pearl-like skin impression with improved texture, glow, transparency, firmness, and elasticity.
It can be used not only for intimate areas but also for underarms, breasts, and the entire body.
- ② Addresses bothersome odor and discomfort!
Contains “Botanical Moisturizing Ingredients” × “Dipotassium Glycyrrhizate”
Intimate areas are prone to stuffiness and troubles.
Carefully selected botanical moisturizing ingredients help maintain healthy skin. It effectively washes away sweat, dirt, and sources of odor from intimate areas, underarms, and the entire body, providing a refreshing cleanse and maintaining cleanliness even during menstruation.
Furthermore, with Dipotassium Glycyrrhizate, it is also recommended for those prone to skin irritation or who wish to avoid stressing their skin.
- ③ Mildly Acidic Formula & 6 Free Formula
Washing with general body soaps or bar soaps can change the pH balance, leading to troubles.
Femimore features a mildly acidic formula, similar to that of intimate areas. It uses 100% plant-derived cleansing ingredients, also found in baby soaps, achieving both gentle use and good lathering.
Free from parabens, alcohol, sulfates, mineral oil, silicon, and synthetic colors, it is recommended for those with delicate skin.
- ④ White Tea Scent
A refreshing citrus and soft-scented white tea fragrance for an elegant body care time.
〇Glutathione: Moisturizing ingredient 〇Shiratama: Refers to a skin impression with radiance due to moisture 〇Dipotassium Glycyrrhizate: Skin conditioning ingredient 〇Discomfort: Unpleasant feeling due to dirt causing stuffiness
## 〈Glutathione-infused Essence Foam Soap〉
A refreshing citrus and soft-scented white tea fragrance. For an elegant body care time.
【Product Overview】
Product Name: femimore Essence Foam Soap G White Tea Scent
Volume: 500mL
Price: 1,580 yen (excl. tax) (1,738 yen incl. tax)
Launch Date: April 8, 2026 (Wednesday)
Sales Locations: Exclusively at Sugi Pharmacy Group stores nationwide
*Some stores may not carry the product.
【How to Use】
Take an appropriate amount onto wet hands, a sponge, towel, etc., gently wash, then rinse thoroughly.
【femimore HP】
https://www.femimore.jp
【femimore instagram】
https://www.instagram.com/femimore_official/
*Some stores may not carry the product.
## Growing Interest in Femcare
In recent years, interest in femcare has been increasing, and the idea of caring for intimate areas just like one cares for the face and hair is becoming widespread.
The intimate area has thin and delicate skin, making it prone to issues like stuffiness, dryness, and odor. Therefore, more women are opting for gentle cleansing care instead of general body soaps.
## “female” × “more” = “femimore”
Born from the concept of “shining more femininely,” femimore is an essence foam soap developed with a focus on women’s delicate concerns.
The intimate area is often referred to as a woman's “second face.”
This product was developed with the desire to encourage women to care for their intimate areas as carefully as they would their skin and hair.
## Fifth Release: “Glutathione-infused. Adult Radiance Care Foam Soap”
This fifth product in the series is an essence foam soap featuring glutathione, a beauty ingredient gaining attention for its radiance care benefits.
Its rich foam gently envelops the skin, leading to a radiant skin appearance while gently cleansing from intimate areas to the entire body.
## 【Product Features】
- ① Glutathione-infused Essence Foam Soap for a “Shiratama” (Radiant Pearl-like) Foam
Its rich foam, infused with glutathione, gently embraces the skin, leading to a radiant pearl-like skin impression with improved texture, glow, transparency, firmness, and elasticity.
It can be used not only for intimate areas but also for underarms, breasts, and the entire body.
- ② Addresses bothersome odor and discomfort!
Contains “Botanical Moisturizing Ingredients” × “Dipotassium Glycyrrhizate”
Intimate areas are prone to stuffiness and troubles.
Carefully selected botanical moisturizing ingredients help maintain healthy skin. It effectively washes away sweat, dirt, and sources of odor from intimate areas, underarms, and the entire body, providing a refreshing cleanse and maintaining cleanliness even during menstruation.
Furthermore, with Dipotassium Glycyrrhizate, it is also recommended for those prone to skin irritation or who wish to avoid stressing their skin.
- ③ Mildly Acidic Formula & 6 Free Formula
Washing with general body soaps or bar soaps can change the pH balance, leading to troubles.
Femimore features a mildly acidic formula, similar to that of intimate areas. It uses 100% plant-derived cleansing ingredients, also found in baby soaps, achieving both gentle use and good lathering.
Free from parabens, alcohol, sulfates, mineral oil, silicon, and synthetic colors, it is recommended for those with delicate skin.
- ④ White Tea Scent
A refreshing citrus and soft-scented white tea fragrance for an elegant body care time.
〇Glutathione: Moisturizing ingredient 〇Shiratama: Refers to a skin impression with radiance due to moisture 〇Dipotassium Glycyrrhizate: Skin conditioning ingredient 〇Discomfort: Unpleasant feeling due to dirt causing stuffiness
## 〈Glutathione-infused Essence Foam Soap〉
A refreshing citrus and soft-scented white tea fragrance. For an elegant body care time.
【Product Overview】
Product Name: femimore Essence Foam Soap G White Tea Scent
Volume: 500mL
Price: 1,580 yen (excl. tax) (1,738 yen incl. tax)
Launch Date: April 8, 2026 (Wednesday)
Sales Locations: Exclusively at Sugi Pharmacy Group stores nationwide
*Some stores may not carry the product.
【How to Use】
Take an appropriate amount onto wet hands, a sponge, towel, etc., gently wash, then rinse thoroughly.
【femimore HP】
https://www.femimore.jp
【femimore instagram】
https://www.instagram.com/femimore_official/
FAQ
What is the main feature of this product?
It contains the trending beauty ingredient glutathione, offering radiance care for both intimate areas and the entire body.
Where can I purchase this product?
It will be exclusively available at Sugi Pharmacy Group stores nationwide starting April 8, 2026. Some stores may not carry it.
What concerns does this product address?
It addresses concerns such as stickiness, odor, and dryness in intimate areas, as well as overall body radiance care.